Master's thesis research erotic underwear was mocked for "do not do business properly", the author hopes to win new eyes

  Recently, on Zhihu, Douban, Weibo and other Internet platforms, many netizens quarreled about a master's thesis titled "Study on the Emotional Expression of Characters in the Extension Design of Sexy Lingerie". "Underwear" has become the focus of heated discussions among netizens.

  Because the words "bunny girl", "cat girl", "Christmas girl" and "Lolita maid" were mentioned in the article, many netizens felt uncomfortable after seeing it and thought the paper was "not doing business properly".

Some netizens found that the academic value of this paper is not low. In addition to studying the underwear itself, it also studied its cultural significance such as the background.

"Study on the Emotional Expression of Characters in the Extended Design of Sexy Underwear" Cover of the Paper

  On May 7, The Paper journalists inquired about this paper from the art design field of the School of Fashion, Dalian Polytechnic University through the Ai Xue and other paper databases. The instructor was Professor Yu Zuojun, and the publication time was June 2016.

The thesis is divided into six chapters, which are "Introduction", "Embodiment of Women's Thoughts in the Development of Chinese and Western Underwear", "Emotional Expression of Characters in the Design of Sexy Lingerie", and "Innovative Research on the Role of Brides in the Design of Sexy Lingerie". "The Innovative Application of Bride Characters in the Extension Design of Sexy Lingerie" and "Conclusion".

  Regarding the significance of the topic of this thesis, the author puts forward in the introduction part: Sexy underwear is a kind of visual art product, which can stimulate people's emotional needs and reflect personal taste and interest.

Sexy underwear is very common in developed countries such as Europe and the United States, but it has only been well-known in China in recent years.

It is foreseeable that with the improvement of domestic material level, sexy underwear will be sought after by more and more people, and its market potential is huge.

  The author believes: "From the perspective of scientific theory, there are fewer theoretical investigations and literature discussions related to erotic underwear, which belong to a relatively unpopular field. There are still large gaps in the research in this field, and more people are needed to explore. This shows that the exploration in the field of erotic underwear has extraordinary value."

  Combining the development status of the industry, the author puts forward: "The development time of sexy lingerie in China is short, and the brand design field is immature. More young designers are needed to research and develop. Although, sexy lingerie already has a certain degree of recognition in China, It also occupies a certain market share, but due to the immaturity of this emerging industry and the shackles of traditional Chinese culture, the design of erotic underwear is relatively vulgar, resulting in a poor overall impression of the public on erotic underwear. Although there are more companies engaged in related industries , But most of them are small and medium-sized enterprises, with small production scale and immature technology, so that serialized, branded, high-quality, and trendy high-end sexy clothing cannot form the mainstream in the market. And the research of this topic has an impact on the development of sexy underwear brands. It will supplement the gaps in the industry."

  The Paper Journalist noticed that the most controversial among netizens is the above-mentioned papers "Emotional Expression of Characters in the Design of Sexy Lingerie", "Innovative Research on the Characters of Bride in the Design of Sexy Lingerie", and "The Role of Characters of the Bride in the Extension Design of Sexy Lingerie" Innovative application" these parts.

  Regarding the point of "character", the author of the paper believes: "The erotic psychological expression of the character in the design of erotic underwear, the sadomasochistic emotion of the character in the design of erotic underwear, and the interesting emotion of the character in the design of erotic underwear. Under the three different emotions of the company, we will explore and discuss the design of character roles and role-playing erotic underwear."

  As an example, the author of the thesis analyzed the erotic psychological effects of "geisha, bunny girl, imperial concubine" and "stewardess, nurse, maid, police, queen, goth princess" and other roles on men.

In the topic of "Bride Characters in Sexy Lingerie Design" discussed in two chapters of the thesis, the author mainly uses his professional theories in the field of art design to design sexy underwear styles with corresponding elements and provides corresponding picture examples.

  In the conclusion part, the author believes: "The innovative consciousness is embodied through the analysis and induction of the full text. This research document comprehensively expresses the ideological connotation of women's erotic underwear. To a certain extent, it fills the gaps in the field of domestic erotic underwear. Provides new ideas for the development of erotic underwear."

  The author finally believes: "Through long-term research in this field, I have a deep understanding that sexy underwear is not a vulgar product, it has its unique culture and charm, and it brings dazzling light to people's lives. But Because there is very little research in the field of erotic underwear in this country, more people are needed to do so. My research will also have limitations, but I will continue to study in depth with enthusiasm. I believe that with the changes of the times, erotic underwear will eventually Will win people’s new eyes."

  Regarding the thesis tutor, public information shows that Yu Zuojun, female, professor, master tutor, born in August 1970, graduated from Xi’an Polytechnic University in July 1993, majoring in fashion design, with a degree in engineering, in 2003, Beijing Institute of Fashion Technology He graduated from the design graduate class and was a visiting scholar at the University of Southampton in the UK in 2012. He was appointed as a professor in September 2012 and has the titles of senior fashion designer and senior engineer.

Member of China Fashion Designers Association, member of Clothing Subcommittee of China Textile and Apparel Education Steering Committee, director of Dalian Fashion Designers Association.

  Reporter Yue Huairang