, Putian, May 7 (Lin Chunyin, Lin Jianbing) At the 15th China (Putian) Strait Arts and Crafts Fair (hereinafter referred to as "Art Fair") at the end of the 5th, the first time to participate in the inheritance of traditional Taiwanese lanterns Ren Kang Guijiu received many orders.

The more than 60 kinds of lanterns she brought are of all shapes and colors, which are favored by some mainland enterprises who are also exhibitors, and are used to create a poetic atmosphere in an aesthetic space.

  With the theme of "Ingenuity and Quality Life on Both Sides of the Strait", this year's art fair will promote various industries that transform life into art. Not only will the first (China) Fragrant Culture Industry Conference be held at the same time, but also the twelfth "Yiding Cup" China The woodcarving site creation competition and the 7th China Clay Sculpting Skills Competition, as well as two provincial and national arts and crafts competitions, are integrated with the needs of the cultural and tourism industry to increase creative mass production opportunities.

The first (China) Fragrance Cultural Industry Conference invited experts from both sides of the Taiwan Strait to participate in the grand event.

Photo by Yang Yiling

  According to the organizing committee of the Art Fair, from April 29th to May 5th, nearly 400,000 visitors attended the main venues and 8 sub-venues of the two grand events, achieving a turnover of more than 500 million yuan (RMB, the same below) , The signed contract value is more than 220 million yuan, the intended contract value is more than 400 million yuan, and the online transaction value of WeiPaitang is more than 20 million yuan.

  The Taiwanese arts and crafts with unique aesthetics of life seek to find a place here.

The Taiwan exhibition area of ​​this year’s art fair is organized by Taiwan’s Top Craft Association to exhibit Taiwanese wood carvings, jade and stone carvings, ceramics, lacquer carvings, etc.; China (Taiwan) Cultural and Creative Conference will bring ceramics; .

Jade carving works by Taiwanese arts and crafts master Zhong Ronghua.

Photo courtesy of the interviewee

  In the Fujian-Taiwan Folk Painting Museum, Taiwan Guangyuan Lantern, which is said to be the only lantern sightseeing factory in Taiwan, has won many orders.

As the third-generation heir of the family's oil-paper umbrella, Xie Zhicheng still insists on using raw materials such as Taiwanese three-year old bamboo and Taiwanese festival gauze, but he confessed to reporters that the prospects of these traditional crafts "have been transferred to the mainland market."

To this end, he specially sought out lantern artisans in Quanzhou, Fujian to integrate the skills of umbrellas and lanterns, and created a unique umbrella lamp.

  Although Ye Zhicheng, the chairman of Taiwan's top crafts association, is based in Taiwan, he pays close attention to the mainland's favorable Taiwan policy and rural revitalization information that comes out of the exhibition.

He believes that apart from product launches, Taiwanese creators have considerable experience in revitalizing old buildings into tourist creative parks, and there should be room for cooperation between the two sides of the strait.

  "It is necessary to maintain a thousand-year craftsmanship with a sense of quality. This is the same issue faced by industry players on both sides of the strait." Chen Yushu, a young master of traditional Chinese arts and crafts and a member of the Standing Committee of the All-China Federation of Returned Overseas Chinese, also said that the art fair has become an opportunity to encourage the industry to create something that can evoke Works of the common memory of Chinese culture on both sides of the strait.

Taiwanese arts and crafts master Ye Zhicheng pottery pot works.

Photo courtesy of the interviewee

  The first (China) Fragrance Culture Industry Conference invited experts from both sides of the Taiwan Straits Fragrance Culture and Arts and Crafts Masters to jointly build a public welfare platform with culture as the core and sustainable development of the fragrance industry.

Observers pointed out that Putian, which is located on the southeastern coast of China and has a geographical advantage over Taiwan, is working hard to cultivate the incense industry, which will help attract Taiwanese talents, promote the integration of the incense industry on both sides of the strait, and have the opportunity to work together to "Xiang Pact" along the Silk Road. .

  According to data, as one of the world's largest agarwood distribution centers, Putian is very active in the international spice trading market. In the largest local handicraft trading center-Putian Arts and Crafts City, 90% of the more than 500 merchants are dealing with incense culture. product.

  "The arts and crafts industry is Putian's traditional advantageous industry, and it is very likely to develop into Putian's second 100 billion industry in the future." Fu Dongyang, the executive deputy mayor of Putian, said that in recent years, Putian has focused on cultivating and building the fragrance industry as an industry of arts and crafts. Emerging growth point.

The first (China) Fragrant Cultural Industry Conference Exhibition Hall.

Photo by Yang Yiling

  A few days ago, Putian City introduced nine measures to promote the transformation and upgrading of the arts and crafts industry.

One of them requires the enrichment of industrial categories and the cultivation and development of the fragrance industry.

Specifically, it includes the introduction of various high-end resources and professional talents; the promotion of the construction of the fragrance industry exhibition and sales center and the fragrance industry planting base, the creation of the first vertical Internet platform for the fragrance industry in China, and the provision of special support in terms of team operation subsidies and venue decoration subsidies.

Taiwanese arts and crafts master Gao Pintong's golden Tianmu works.

Photo courtesy of the interviewee

  "This also provides development space for Taiwan's incense industry." said Li Fengrong, the chairman of Fujian Agarwood Association and a master of Chinese arts and crafts. The healthy development of the traditional arts and crafts industry must first lay a solid foundation for talents. It is necessary to combine the topics that young people like to enter the modern era. Human life.

"In these aspects, we need to pay more attention to Taiwanese talents and Taiwanese experience." (End)