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06 May 2021 The digital market closed 2020 better than expected, with a variation of -0.6% in a context of generalized decline of the entire economy. The last quarter of 2020 also hinted at the beginning of a gradual recovery which in 2021 should be equal to + 3.5%.



These are the forecasts of Anitec-Assinform, the association of the ICT sector, associated with Confindustria, led by Marco Gay. "2020 - says Gay - has given us a

much more digital country

, in continuous progress and with an endowment of systems, networks and services capable of mitigating the effects of the lockdown. Now it is important to accelerate and build on these progresses, moving from an emergency perspective to a structural one, with the investments contained in the NRP and the important reforms envisaged, to restart the country and become more competitive. "



The Italian digital market is reached 71.5 billion euros last year,

better than expected

last November (-2%). For all sectors, the data at the end of the year turned out to be better than expected, excluding network services, due to the pressure on rates.



the

progression

it was net, even if lower than that of 2019, for ICT Services (12.7 billion, + 3.3%) and Devices and Systems (19.3 billion, + 1.3%). Also for Digital Contents and Digital Advertising (12.6 billion, + 4.4%) the trend was very positive compared to the general dynamics. In addition to network services (19.2 billion, -6.9%), also Software and ICT Solutions (7.5 billion, -2.3%) were down.



"These dynamics confirm the centrality of digital technologies in the year of the

health emergency

and economical. But today it is not enough to be satisfied with the digital ability to provide solutions in a difficult time. It must become the real cornerstone of the restart: generator and propagator of widespread innovation. The agenda, the investment priorities and the funding are there, now we need to concretely implement the interventions, with competence and guaranteeing rapid times "added Gay.



For 2021, both the evolution and control of the current emergency and the increased confidence in the overall economic climate suggest a

market recovery

, with an expected growth of 3.5% and improving dynamics in all sectors and Digital Enabler. With the exception of network services, which are decreasing but to a lesser extent, the components associated with an increasingly accentuated digitization and automation of collaborative processes at different levels (from schools to health care, to citizen services) will continue to grow at double-digit rates. up to e-commerce) and solutions for the digitization of supply chains, a process that had slowed down its run in 2020.



"The

restart

it will only be possible with a reconstruction policy based on investment in manufacturing and service excellence, capable of creating value through digital, both in the private and public sectors. I repeat. Having digital is not enough. To ensure the restart it is also and above all necessary to know how to create value through digital - said Gay. It will be possible to create value at all levels: with a better quality of old and new goods and services, with the de-bureaucratization of administrative processes, with the adaptation or rethinking of legislation (created for the physical world and not for the online one), increasing sustainability and ensuring greater social inclusion ".