[Explanation] Stepping into the production cluster of Liuzhou snail noodles in Guangxi, bursts of peculiar hot and sour flavours blow over your face, and you can see workers busy on the production line everywhere.

A webcaster "moved" the live room into the production line and broadcasted the "cargo" live.

Every day, more than 3 million packets of bagged snail noodles depart from Liuzhou to the tables of domestic and foreign diners.

  [Explanation] On the afternoon of April 26, Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, President of the State, and Chairman of the Central Military Commission went to Liuzhou for inspection and investigation. He learned more about the characteristics of snail powder industry in Liuzhou's snail powder production gathering area to promote employment and increase farmers' income.

The snail noodles bred in Liuzhou roadside stalls in the 1970s and 1980s have unique flavors of spicy, refreshing, fresh, sour and hot. Liuzhou people have enjoyed it exclusively for more than 30 years.

With the emergence of bagged snail noodles, this bowl of noodles is not only "shared" at home and abroad, it has also become the top trend of "fans" because of its frequent listing on social platforms’ hot search lists, leveraging tens of billions of yuan (RMB, the same below). industry.

  [Explanation] Chen Sheng, the chairman of Guangxi Shanyuan Food Co., Ltd., who entered the "gold rush" of bagged snail noodles in 2015, did not expect that snail noodles would have today.

After six years of development, the company's output value has grown from zero to nearly 600 million yuan in 2020, with a daily production capacity of 350,000 bales.

  [Concurrent] Chen Sheng, Chairman of Guangxi Shanyuan Food Co., Ltd.

  I didn’t think about it. We are now making snail noodles at the level of tens of billions. When we first started making snail noodles, we really didn’t think about it. At that time, we could sell 1,000 servings of snail noodles a day, and we were already very satisfied. , It is unexpected that just a few years later, (annual sales) is in units of 100 million bags.

  [Explanation] The development and growth of Shanyuan Food is the epitome of the snail noodle industry from budding to "hot".

As early as 2010, snail noodles planned to "go out."

The Liuzhou Municipal Government has made great efforts to encourage businesses to open stores in major Chinese cities such as Beijing, Shanghai and Guangzhou.

However, because of the high rent, labor costs, and limited number of people radiated by the stores, the snail noodles failed to become popular.

  [Explanation] The turnaround benefited from the "industrial reform" of snail powder.

In 2014, merchants developed convenient and fast-food bagged snail noodles, which triggered a structural reform on the supply side of "flour" in the market.

The bagged snail noodles took the east wind of "Internet +" and entered thousands of households.

  [Explanation] Since then, Liuzhou, an important industrial town in Southwest China, has embedded "industrial thinking" in the blood of the snail powder industry.

During the development of snail noodles, the company continuously develops new varieties, researches and develops automation equipment and production technology, and guarantees the original flavor of snail noodles through innovative industrialization technology.

In the "central kitchen" of the snail flour enterprise, ingredients such as soup, sour bamboo shoots, yuba, peanuts, etc. enter the inner packaging workshop through an automated production line, and are automatically packaged into small bags of equal weight. Only a few workers in the workshop operate.

  [Explanation] At the same time, the Liuzhou government "escorted" the development of the snail powder industry by formulating standards for snail powder, applying for geographical indication products, establishing a snail powder testing center, increasing quality control, and strengthening brand protection... In 2020, The sales revenue of bagged snail powder in Liuzhou is 10.994 billion yuan, which is exported to more than 20 countries and regions and more than 110 manufacturers.

  [Explanation] Nowadays, a small bowl of rice noodles has linked up the integration and development of the primary, secondary and tertiary industries.

Liuzhou City uses snail powder to build the entire industrial chain. The planting area of ​​raw materials such as snap beans and sour bamboo shoots exceeds 500,000 mu; establishes a small town of snail powder and tourist routes for snail powder to cover the development of agriculture, e-commerce, industrial tourism, etc.; create employment together There are more than 300,000 jobs, and 28,000 people have been lifted out of poverty and increased in income.

  [Explanation] Wei Lijun, who works in the snail meal production cluster area, is a farmer who enjoys the "dividends" of industrial development.

  [Concurrent] Wei Lijun, an employee of the outsourcing workshop of Guangxi Shanyuan Food Co., Ltd.

  (Working here) It’s really good. First, you can go home, because it’s close to home and children can be with you. I have an income of about 3,000 to 4,000 yuan per month. There will definitely be some time when you are busy working overtime. 4000 yuan.

  [Explanation] When investigating the snail noodle industry, Xi Jinping pointed out that the development of characteristic industries is a practical way for localities to strengthen and optimize the real economy. It must combine its own conditions and advantages to promote high-quality development.

We must maintain quality and safety, and promote standardization and branding.

To help private enterprises solve practical difficulties, encourage, support, and guide the development and growth of private enterprises.

  [Explanation] Chen Sheng said that the company plans to introduce a large number of talents and spend 10% of its profits on innovative research and development every year, and strive to achieve an output value of more than 1 billion yuan in two to three years.

  [Concurrent] Chen Sheng, Chairman of Guangxi Shanyuan Food Co., Ltd.

  We can say that we are eager for talents, one for research and development, one for sales, and for management. Even as I mentioned earlier, we are very eager for these high-end talents in machinery and equipment.

  [Explanation] Recently, Liuzhou has also put forward a new goal: strive to build Liuzhou snail noodles into a large industry with a production and sales of more than 50 billion yuan in the entire industry chain in another five years.

  Zhu Liurong, Lin Xin Wang reports from Liuzhou, Guangxi

Editor in charge: [Lu Yan]