Get a 50% discount directly, but no one cares about this type of car! The dealer lost more than 100,000 yuan, and the consumer said: the more discount, the less dare to be tempted...
In March of this year, the sales of new energy vehicles in my country was 226,000, a year-on-year increase of 2.4 times. The sales of new energy vehicles have repeatedly set new highs, and more and more people have begun to accept new energy vehicles as a tool for travel.
However, compared with the hot sales of new cars, some new energy vehicles in the used car market are not cared about. Why is this?
Reporters conducted investigations in Hangzhou, Shanghai and other places.
The second-hand market for new energy vehicles is cold
Long inventory cycle is difficult to sell
In the largest second-hand car trading market in Hangzhou, Zhejiang Province, the reporter noticed that some new-energy second-hand cars were placed in conspicuous positions, with eye-catching signs placed on them. Even so, few people care about them, and the body is covered with dust.
Liu Zhaojie, who has been in the used car business for 13 years, told reporters that two years ago, he saw good sales of new energy and new cars, so he opened up the new energy used car business, but what he didn't expect was that the first batch of new energy used The car gave him a headache.
Liu Zhaojie, a second-hand car dealer in Hangzhou, Zhejiang: We bought a Tesla ourselves, and probably lost more than 100,000 yuan.
Because the price of new cars has been falling, the inventory of used cars cannot be sold for two to three months.
Similarly, the reporter saw in a second-hand car supermarket in Shanghai that two rows of new-energy second-hand cars were neatly discharged. These quasi-new cars in good condition were only sold at half the price of new cars.
Wang Zhongming, manager of a used car supermarket in Shanghai: Because customer demand is not very large, the residual value of new energy used cars is still relatively low, ranging from 50% to 60% in the first year, and about 20% lower than traditional cars in the second year.
Zhang Xuan, regional manager of a second-hand car trading platform in Hangzhou, Zhejiang: A car worth about 100,000 yuan in two years may have a residual value of about 20,000 to 30,000 yuan when it is sold.
Relevant data show that in the first quarter of this year, the number of new energy vehicles in my country has reached 5.51 million, of which more than half are under two years old.
Most of the new energy vehicles that enter the second-hand car market are three-year-old new energy vehicles. Although the price is much lower than that of new vehicles, consumer recognition is still not high.
Shanghai consumers: The more discount it has, the less I dared to be tempted. It is too low. Many special policies for new energy are only for the first car owner.
This is what we consider.
New energy used car value preservation rate is low
Resource mismatch to be opened up
According to relevant data estimates, the transaction volume of new energy second-hand cars is less than 2% of the total transaction volume of second-hand cars.
Compared with fuel vehicles of the same age stage, the value preservation rate is generally lower by 20%. Will the new energy second-hand car market have a turn for the better?
The reporter found in the interview that the reason why new energy second-hand vehicles are not easy to sell is because new energy vehicles depreciate faster in the second-hand market than fuel vehicles.
Take the pure electric model three years ago as an example. Three years ago, the general battery life was about 200 kilometers, but the mainstream battery life of similar models has reached more than 400 kilometers. The iteration of battery technology makes the price of new cars now lower than they were three years ago. a lot of.
At the same time, the reporter learned that to buy new energy second-hand cars in restricted-licensing cities, you also need to apply for new energy vehicle purchase qualifications, and the transaction costs are borne by the buyers.
On the other hand, due to the low second-hand price, new energy car owners are reluctant to replace their cars, resulting in reluctance to sell.
As a result, in recent years, newly released models have flowed less into the second-hand market, creating a situation where no one wants old cars and popular cars cannot be bought.
Relevant data shows that in the first quarter of this year, my country's new energy second-hand vehicle sales accounted for 43% of the sales of vehicles less than three years old, and only 10% of the sales of fuel-fueled vehicles were less than three years old.
In 2018, my country's new energy vehicle sales exceeded 1 million for the first time. According to this ratio, the first new energy used vehicle replacement peak will be ushered in by the end of this year, and 430,000 new energy vehicles will flood into the used car market.
With the tightening of license policies in various places, more and more consumers are beginning to pay attention to the new energy used car market.
Shen Jinhui, President of the China Automobile Dealers Association: I think that with the continuous development of electric vehicles, the inventory has been saved, the quality has improved, and the market will gradually get better. Once these blocking points are cleared, I think second-hand The circulation of vehicles will be very smooth, and the sales of new energy and new vehicles can be driven by the transaction of new energy and second-hand vehicles.