Within the campaign "100 million meals"

The "noblest number" charity will contribute millions of meals

Mohammed bin Rashid Al Maktoum Global Initiatives, in cooperation with the Emirates Auction, and with the support of the Roads and Transport Authority in Dubai and the Emirates Telecommunications Group Company, Etisalat, are organizing the “Noblest Number” charity auction for special numbers on May 1, 2021, the proceeds of which go to support the campaign of 100 million meals, The largest campaign in the region to feed food in 30 countries in Africa, Asia, Europe and South America during the month of Ramadan.

The rent of one distinguished number, such as the distinctive vehicle plate number AA9 or the distinguished mobile phone number 0569999999, can contribute to providing millions of meals within the most needy communities covered by the “100 Million Meals” campaign, especially since one dirham provides the basic components for preparing a meal in the communities. With limited purchasing power and low cost of living.

The auction, which begins at nine o'clock in the evening at the Hilton Dubai Al Habtoor City, displays a set of distinctive vehicle plate numbers and distinctive mobile phone numbers, with the proceeds of the auction returning to feed food to the needy in 30 countries included in the 100 million meals campaign organized by the Mohammed bin Rashid Al Maktoum Initiatives Global, in cooperation with the World Food Program, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the regional network of food banks, and a number of humanitarian and charitable organizations and associations in the 30 countries covered by the campaign.

In addition to other vehicle license plate numbers offered in the charity auction, such as U31, T38 and E51, the auction supporting the 100 Million Meals campaign displays a set of distinguished mobile phone numbers including numbers: 0569999999 - 0569999993 - 0549999993 - 0565555556.

The Charity Special Numbers Auction is in addition to the four main donation options provided by the 100 Million Meals Campaign since its launch, including the campaign website www.100millionmeals.ae;

Or the campaign's call center on the toll-free number 8004999;

Or the bank account designated for the campaign with Dubai Islamic Bank (AE08 0240 0015 2097 7815201);

Or by sending the word "meal" or "meal" in English by SMS to specific numbers displayed on the campaign website, to the "du" or "Etisalat" networks in the UAE.

Matar Mohammed Al Tayer, Director General and Chairman of the Board of Directors at the Roads and Transport Authority in Dubai said: “We are used by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the innovative proposition in the community initiatives launched by His Highness, especially in Good seasons, and His Highness’s initiative to provide 100 million meals constitutes a qualitative leap in charitable and humanitarian work, in terms of the number of beneficiaries of the campaign, as it witnessed great institutional and social interaction since the first day of its launch, to contribute to achieving its noble goals, especially as it extends to relief those suffering from hunger.

He added: “The humanitarian initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, contributed to the mobilization of energies of institutions, businessmen and philanthropists, and established the noble values ​​for which the people of the Emirates and those residing on its land were known, including the meanings of generosity and extending a helping hand to the needy.” Etisalat in Dubai, Abdullah Salem Al-Manea: “Etisalat is proud to participate in the charity auction of the humanitarian campaign (100 million meals), by allocating distinct numbers that, through the proceeds of the auction, aim to support this campaign in achieving its goals and consolidating the leading position of the UAE. The United Arab Emirates at the level of charitable work and humanitarian giving in line with social responsibility in (Etisalat), seeking to participate in humanitarian and charitable initiatives and extend a helping hand during the month of Ramadan.In addition, (Etisalat) allows donations to the campaign through the "Smiles" application, in addition to supporting the campaign through text messages, social media, and changing the network logo to increase awareness of the campaign.

The Chairman and Managing Director of the Emirates Auction Company, Abdullah Matar Al Mannai, said: “Our participation in supporting the 100 million meals campaign is the least that (Emirates Auctions) can offer, out of gratitude to our country and our leadership that instilled in the people of the Emirates a love of goodness, giving and human solidarity, and in support of the leadership of the state. And it was ranked among the most tender countries in the world, as we are keen to organize a distinguished auction worthy of the charitable and humanitarian event.

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