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It is unfair in turbulent times.
Often the able suffer, others are lucky.
For example, those who trade online during the Corona crisis often almost fall into their lap, while the lockdown literally pulls the floor from under the feet of many shopkeepers.
No matter whether they offer fashion, toys or sporting goods, with or without an appointment.
The epidemiological sense of such regulations may be discussed elsewhere.
The same applies to the speed and accuracy of government aid.
It doesn't even have to be discussed here whether a blind fate is driving tens of thousands of traders to the limits of their viability and beyond, or whether the pandemic is simply accelerating what's in the air.
Because this question has long been answered.
With a yes.
Even before the outbreak of the epidemic, it was clear that those who refused to digitize would gamble away their own future behind the shop counters.
What they experience is a fate with an announcement.
But where there is danger, what can be saved also grows - Hölderlin's saying is true even in digital times.
Thanks to sophisticated technology, standardization and highly efficient processes, the amount of time, money and work required to get started with e-commerce is continuously decreasing.
And with it, the threshold for small retailers is also falling.
Projects such as the launch of dozens of local Ebay marketplaces, which have now begun, can provide the impetus for many to take this step.
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That would only be logical.
In the private sphere, digitization has long since penetrated every corner.
The boundary between the analog here and the digital there no longer plays a role in everyday life.
How should it be any different in retail?
In that branch of the economy, of all things, that is so proud of its adaptability?
Sales, advice, discussions with customers, inventory management - digital aids are becoming increasingly indispensable for this.
Because the competitor has them too.
You can also turn it the other way around: If you as a retailer do not adapt now, it is best to give a final thought about your exit strategy.