The National Assembly has sounded the death knell for the small propeller plane dragging an advertising banner.
This practice will now be prohibited.
The deputies voted in first reading on Friday article 8 of the climate and resilience bill.
A text developed in large part with the Citizen's Convention for the climate.
The little propeller plane dragging a supermarket banner over the beaches will no doubt soon be a thing of the past.
The National Assembly voted on Friday to ban this form of advertising by 2022. The programmed death of this activity was approved at first reading by the deputies who are examining the “climate and resilience” bill.
Article 8, reworded by an amendment, provides that "advertising disseminated by means of a banner towed by an aircraft is prohibited".
Another amendment brings a grace period until January 1, 2022 to "give visibility" to the small businesses that make up this sector.
Two deputies plead to expand this measure
MP Maina Sage from the Agir group and non-registered environmentalist Delphine Batho argued unsuccessfully for this ban to cover all forms of aerial advertising, not just banners.
But the risk, according to other deputies, would be to create possible confusion with inscriptions such as the name and logo of the company, or those of the aircraft manufacturer.
>>
READ ALSO
- Climate bill: 20% bulk in supermarkets by 2030, the measure that annoys large retailers
They also called for the ban to be extended to land vehicles and boats used for advertising purposes.
Delphine Batho cited in support of this request to widen the scope of the article an opinion from the High Council for the Climate, for whom advertising planes only have an "anecdotal" impact on the environment.
Co-rapporteur Aurore Bergé (LREM) replied that land advertising vehicles were already subject to "a lot of supervision".