Yuhang District, Hangzhou City is known as the "Zhejiang Economic First Zone". Since 2019, it has been openly recruiting rural professional managers from the public, and even offered performance rewards of up to one million, attracting many elites in the workplace to compete for corresponding appointments.
Professional managers are emerging in rural areas, and cultural tourism "big cake" attracts attention
On February 24, the thirteenth of the first month of the lunar calendar, Xiaogucheng Village in Yuhang District of Hangzhou hosted the Lantern Festival in advance. The 110-meter-long rainbow slide made countless tourists hooked.
Although it was held on weekdays, it still attracted thousands of tourists.
During the Spring Festival holiday this year, Xiaogucheng Village had more than 4,000 tourists every day.
From the perspective of natural scenery, Xiaogucheng Village is not outstanding in the Jiangnan area.
However, amusement projects and special activities such as rainbow slides, camping bases, and grass earth are very attractive to tourists.
These are only emerging after the village hired professional managers in 2019.
Yuhang District, Hangzhou City, where Xiaogucheng Village is located, is regarded as the "Zhejiang Economic First Zone". The tertiary industry accounts for nearly 80% of GDP. However, how can the countryside get a bigger pie in the popular cultural tourism industry?
This is a problem that plagued this village in the past.
Rural revitalization needs to break through the bottleneck of lack of talents.
In April 2019, the Ministry of Human Resources and Social Security and other departments released 13 new career information to the society, including agricultural managers.
In this year, Xiaogucheng Village, which is eager for talents, and the other three villages, through the Yuhang District Agriculture and Rural Bureau, recruited operating personnel for the village collective enterprises from the society.
Tang Wenming stood out in the competition in 2019 and became a rural professional manager in Xiaogucheng Village.
With more than ten years of experience and resources in the tourism industry, Tang Wenming has planned themed events such as carnivals and music festivals, and also cooperated with travel agencies and online travel platforms to actively attract passengers.
In 2020, 8 more villages in Yuhang District will openly recruit rural professional managers.
The basic salary paid this time has increased from 150,000 yuan in 2019 to 180,000 yuan, which will be paid by the Yuhang District Finance and the street and town in a ratio of 8:2.
The village collective will issue performance commissions based on tourism income.
Managers enjoy benefits such as annual health checkups and solving their children's local school needs. Some villages have also offered performance rewards of up to one million yuan.
Attractive salary packages and development prospects have attracted 412 people in fierce competition. Among them, nearly one-fifth of them have a master's degree or above, and more than three-quarters of the post-85s generation. Many people are still gold-collar workers in first-tier cities. .
Yu Jian, who has 11 years of experience in the financial industry, is one of them. In the end, he won the competition and came to Penggong Village to start his own new business.
Penggong Village is almost a "blank piece of paper" in terms of cultural tourism. Yu Jian started from scratch and plans to introduce a tourism company with the entire industry chain to plan, construct and operate global tourism for the village.
In order to gain more experience, he and the deputy secretary of the village party committee also went to Yong'an Village more than ten kilometers away to learn from their experiences.
Both Yongan Village and Penggong Village lack innate advantages in tourism resources. After the professional manager Liu Song comes to Yongan Village in 2020, he will vigorously develop the rice industry chain while constructing projects and develop tourism.
The agricultural, cultural and tourism industry is booming, and it has experience in cooperating with outside companies.
Shi Linjie is concerned about how to ensure the implementation of the plan, control costs, and increase the income of the villagers, while Yu Jian is asking how to promote cooperation between tourism companies and the village.
In order to revitalize more resources, Yu Jian and Liu Song also planned a big game of chess. They held a small salon of more than ten people. Participants included professional managers like Tang Wenming and Liu Song, as well as agricultural and rural areas. The staff of the bureau, as well as friends from venture capital, tourism and media that Yu Jian invited from Shanghai.
Yu Jian and Liu Song want to unite everyone to form an alliance of rural professional managers, sharing resources, complementing each other's advantages, and attracting more sources of water for their rural revitalization career.
High-tech helps rural property rights exchanges to revitalize land in various forms
Young people full of dreams bring new information, new ideas, and new resources to rural revitalization.
To promote the flow of all kinds of factors to the countryside and form a virtuous circle of talents, land, capital, industry, and information in the countryside, it is necessary to rely on both mechanisms and platforms.
In Chengdu, Sichuan Province, the country's first comprehensive rural property rights exchange was established as early as 2008.
On this day, Chen Lihui, the party secretary of Baosheng Village, Longquanyi District, Chengdu, Sichuan, was taking Pu Cheng, general manager of Longquanyi, Chengdu Rural Property Exchange, to visit the idle houses in the village.
There are more than 20 idle houses in Baosheng Village.
Chen Lihui invited Pu Cheng to get him to inspect the status quo of the idle houses in the village, and list these houses on the exchange, hoping to rent out a good price.
Pu Cheng told Chen Lihui that compared with farmers looking for tenants on their own, the public listing of the exchange allows housing information to be seen by more potential customers.
Potential customers complete transactions through market bidding, and houses can be rented out at higher prices.
In 2020, Longquanyi Institute of Chengdu Agricultural Exchange has pioneered the "digital agricultural transportation" land viewing model, applying aerial photography, VR, Internet and other technologies to rural property rights transactions.
Intentional investor Liao Jiayou put on VR virtual reality glasses, as if he was in the mountains and forests, eliminating the hassle of field trips.
Not only that, by scanning the code, you can also send the information of the plot to relatives and friends to view the details together.
The Chengdu Rural Property Rights Exchange, established in 2008, not only serves rural property rights transactions in Chengdu, but also extends its business to other regions in the province.
Chen Yuanhan's family came to Mianzhu in 2013 and contracted more than 1,000 acres of land to operate a kiwi fruit orchard.
They have been worried that farmers will ask for price increases during the contract period.
In 2017, the Deyang Institute of the Chengdu Agricultural Exchange was established, and they immediately went to the exchange to regulate the land transfer procedures.
With the formal contract of the Agricultural Exchange, Chen Yuanhan's family has let go of their hands and feet, and operates the orchard in a down-to-earth manner. Now their products have successfully entered the European market.
At present, the Chengdu Agricultural Exchange has opened 5 subsidiaries outside the Chengdu area, and is also promoting the establishment of subsidiaries in more cities, and is committed to building a provincial-level trading platform.
Not only that, they will also extend the rural property rights transaction model they have explored to other provinces across the country.
The No. 1 Central Document of 2021 proposes to "improve the policy of revitalizing the rural stock construction land and implement the negative list management" and "explore flexible and diverse new methods of land supply."
Tao Xunhua, a representative of the National People's Congress, also submitted a proposal to speed up property rights reform and promote the cooperation of village collectives with social capital in rural revitalization in accordance with the law. At the same time, he called for greater policy support to attract and retain more rural revitalization talents.
Observation in half an hour: The country has vitality with resources and vitality. In 2020, my country has made world-renowned achievements in poverty alleviation, but poverty alleviation is not the end.
Rural revitalization is a more comprehensive, inclusive, and long-term task. The top-level design must be strengthened, and more powerful measures must be taken to gather more powerful forces to promote the two-way flow and equal exchange of talents, land, capital and other elements between urban and rural areas.
Through institutional innovations, idle resources can be used and external resources are ushered in.
This year’s "Government Work Report" specifically put forward: "Accelerate the development of rural industries, strengthen the county economy, and broaden the employment channels for farmers. Do everything possible to increase the income of hundreds of millions of farmers." We believe that the field of hope will usher in unprecedented prosperity. vitality.
Reporter: Wu Qin Jingyan