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Stuttgart (dpa / lsw) - According to a survey, the influence of social media in the state election campaign and its reach are probably not as high as is often assumed.
According to a survey, people in Baden-Württemberg most often find out about state politics from television, radio and the daily newspaper.
This is followed by websites and conversations, as is evident from the results of a survey by the opinion research institute Forsa and the University of Hohenheim.
They rarely used the Internet platforms to find out about state politics.
Election advertising on Facebook is only seen by one in five eligible voters surveyed in Baden-Württemberg.
According to this, YouTube and Instagram perform even worse.
WhatsApp, Twitter and TikTok are only relevant for significantly less than ten percent.
While 18 to 29 year olds watch the election campaign via image-oriented channels such as Instagram and YouTube, Facebook plays the biggest role for 30 to 44 year olds, as it was said.
The reach of constituency candidates via social media also remains very manageable, according to the survey.
Just over ten percent of voters learned something from the politicians of the CDU, the Greens or the SPD in their constituency in this way.
In the case of the candidates of the FDP, the AfD and the Left, it is only three to seven percent.
According to the survey, it is primarily the candidate or politician whose party you tend to be perceived that is perceived.
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The parties' election posters were most frequently registered, with 68 of those surveyed agreeing to this.
This is followed by information materials such as leaflets, handouts, brochures and direct mail as well as election spots on television.
Because of the pandemic, however, direct speeches at election events and at election campaign stands are barely noticed.
© dpa-infocom, dpa: 210309-99-744014 / 2
Development of postal voters in European, Bundestag and Landtag elections in Baden-Württemberg