China News Service, March 8th, reviewing the development of the auto market, the mid-level SUV market is undoubtedly one of the most intensely competitive segments of the auto market, and it has the largest user group in the SUV market.

As a new entrant to the mid-level SUV, Guangqi Honda BREEZE (BREEZE) faced the market test of a strong player when it entered the game.

However, it has only been more than a year since the listing, and the choice of more than 180,000 users is the most powerful affirmation of Haoying's value strength (BREEZE).

　　In order to meet the needs of users and further upgrade, on February 25, Haoying (BREEZE) 2021 models will be launched, fully renewed and upgraded product charm, not only a new derivative 240TURBO CVT smart version, equipped with leather interior and electric seats, the price is 199,800 yuan; and mid-to-high-end models have upgraded the wireless charging function of mobile phones, and the HYBRID Rui•Deluxe Edition seats have been upgraded to leather materials, which greatly improves the comfort.

　Fashion takes the lead, aesthetics and technology collide again to interpret the trend C position

　　BREEZE focuses on individual user groups: "Be what you want to be". This group "does not follow the rules and respects individuality". They insist on their true colors, bloom their own will, and desire to live out their true colors.

Because of the recognition of the value of young people, BREEZE is positioned as the "natural sharp and elegant SUV" to remove redundant subtractive aesthetic design, to achieve the design aesthetics of SHARP (sharp) and ELEGANT (elegant and elegant), eye-catching LED The streamer headlights match the simple and elegant streamlined body lines, and are equipped with six individual car colors: Greenland White, Roman Purple, Star Red, Aurora Blue, Star Moon White, and Offt Black, which show a unique aesthetic style. "The most beautiful Honda car"

　　In order to cater to the individual needs of users, BREEZE has also specially created a more high-end, more personalized and unique BLACK EDITION Magic Night series. The cool all-black body and the mysterious and elegant blackened interior are popular among young people. Favor.

In order to better meet the needs of young people to show their true personalities, the 2021 BLACK EDITION Magic Night series of BREEZE has launched a new "Greenland White" color scheme, which forms a "black and white Gemini" with the existing all-black car colors.

　　In fact, the young user group itself has an unruly mental awareness, so that BREEZE, the best representative of the "natural color", has won the inner resonance of the young group. We are visiting some BREEZE car owners and found that many Among the selection factors, "face value" has become a key factor for users to decide to buy BREEZE.

Upgrade the leading configuration and continue to defend the high-value segment of the product

　　Hao Ying (BREEZE) 2021 model launched a new derivative 240TURBO CVT smart enjoyment version, equipped with leather seats, leather steering wheel, leather shift handle and other advanced materials, the main driver's seat can realize 8-way electric adjustment, and with 4-way electric Adjust the lumbar support, and the front passenger seat can realize 4-way electric adjustment, bringing a comfortable and convenient driving experience.

In addition, on the basis of the high-value configuration of the current models, multiple versions of BREEZE 2021 models have upgraded the wireless charging function of mobile phones, which can support up to 15W fast charging, bringing a smoother and more convenient car experience.

　　In addition to the above renewal and upgrades, the 2021 BREEZE model also extends the advantages of high-value products, with SPORT HYBRID third-generation i-MMD dual-motor hybrid system and SPORT TURBO turbocharged engine two Honda power options.

The third-generation i-MMD dual-motor hybrid system can achieve start-up and speed-up performance unmatched by hybrid models of the same level and world-leading fuel economy. The fuel consumption under comprehensive working conditions is as low as 4.9L/100km. "Germany Top Ten Engine" honorary title.

　　Not only that, the BREEZE 2021 model is also equipped with many advanced and luxurious technology equipment. In addition to the fully functional Honda SENSING (safety super-sensing) intelligent driving assistance system, it has a more complete active safety technology of the same level, and also maximizes A number of Honda's highly acclaimed advanced technologies are applied, including the Honda CONNECT 2.0 intelligent guidance interconnection system, kick-type electric tailgate and other 32 top Honda configurations, bringing consumers a high-quality and super-value car experience.

　Word of mouth is king, users’ choice strength witnesses brand power and product power

　　As the first mid-level SUV of Guangqi Honda, Hao Ying (BREEZE) has sold more than 180,000 units in more than one year after its launch, making it one of the top domestic mid-level SUV sales. Among them, it sold 156,306 units for the whole year of 2020, and its monthly sales exceeded 20,000 units. The number of vehicles is firmly in the forefront of the "monthly sales of 10,000 vehicles club".

　　Good sales are inseparable from the transmission of good reputation. In the "2020 China Automotive User Satisfaction Index Evaluation" sponsored by China Quality Association, Haoying (BREEZE) won the 2020 market attention new car (A-class SUV) satisfaction ranking. One.

　　At the same time, at the beginning of December last year, the China Insurance Research Institute officially announced Haoying’s crash results. The results showed that the SUV Haoying (BREEZE) has achieved the results of the occupant safety index in the car, pedestrian safety outside the car, and vehicle auxiliary safety index. They are all excellent (G) evaluations, which not only interpret the value of their high-safety and high-quality products, but also become the "five-star safety and double eugenics" certified by the dual authoritative organizations of China Insurance Research and China Automotive Research Institute, which further proves Haoying (BREEZE)'s hard core strength.

　　Auto commentator Temu pointed out that, as a model of Guangqi Honda’s perfect product matrix, BREEZE is also the main model within the brand framework. At the beginning of the product plan, it focuses on users’ needs for the "practicality" and "quality" of automobiles. Shaping the core competitiveness of products, and with the upgrading of consumption, more attention is paid to the appearance and interior of products.

Precisely because it accurately grasps the needs of vehicles, since its launch, BREEZE has won market recognition and praise from users all the way with its comprehensive superior driving quality and leading product value, and has established a new value model for the SUV market.