(Interview between the two sessions) Zhao Dongliang, member of the National Committee of the Chinese People's Political Consultative Conference: guarding the "form" and "soul" of the local culture
Chinanews, Beijing, March 8 (Yuan Rujing) "The construction of rural culture should condense the beauty of the countryside and the beauty of humanities, and protect the "shape" and "soul" of the local culture." During the National Two Sessions in 2021, the National Committee of the Chinese People's Political Consultative Conference, Jiangxi Zhao Dongliang, chairman of the Publishing Group, said in an interview with a reporter from Chinanews.com.
The construction of rural culture is an important support for the strategy of rural revitalization.
How should rural cultural construction condense the beauty of the countryside and the beauty of humanity?
Zhao Dongliang said that it is necessary to establish a local cultural resource database, with the core content of finding out the family background, sorting out classification and digging out characteristics, organizing and carrying out rural cultural resource census, sorting and sorting, registering and creating work to effectively restore the vitality of rural culture.
Aerial photography of beautiful villages in Luxi County, Jiangxi: The red-roofed buildings are scattered all over the place.
(Data Map) Photo by Liu Zhankun
Homesickness has been an important theme of Chinese traditional culture since ancient times.
Cultural homesickness has a long history. With the collapse of the ritual society, the disappearance of the countryside, the impact of globalization and the stripping of modernity, cultural homesickness gradually breaks.
In this regard, Zhao Dongliang suggested to strengthen the excavation, protection and utilization of material culture, such as ancient buildings, ancient trees, ancient bridges, and ancient dwellings. At the same time, it is necessary to strengthen the excavation, protection and utilization of intangible cultural heritage, such as folk customs, Traditional skills, folk music and folk operas make rural culture a little more "fragrance of the soil" and become the sustenance of people's homesickness.
Zhao Dongliang also suggested to enrich the functional construction of grassroots comprehensive cultural service centers, such as cultural and sports squares, farmhouse bookstores, cultural and sports activity rooms, etc., to further consolidate grassroots cultural positions and improve the effectiveness of grassroots public cultural services.
In addition, it is necessary to improve the rural cultural talent system, tap rural talent resources, establish a rural cultural talent pool, and vigorously support the creation of rural cultural celebrities.
How to condense the power of industrial brand and market for the construction of rural culture?
Zhao Dongliang said that cultural services should be quantified, market-oriented operations should be implemented, and subsidies should be provided through the government's investment mechanism for purchasing cultural services. The establishment of a folk cultural service fund can also encourage village sages, enterprises and society to participate in rural cultural construction, so as to solve the problem of cultural inheritance. Financial problems in development.
"Make full use of the rich and colorful cultural resources in the countryside, such as rural architecture, national costumes, folk art, local cultural performances, etc., to develop characteristic cultural industries." Zhao Dongliang also suggested that we should vigorously innovate traditional craft models and develop characteristic craft products and brands. Incorporate local excellent cultural resources into the market, transform them into cultural products, build cultural brands, and realize the leap from cultural resources to cultural brands. (Finish)