Google, a major IT company in the United States, has announced that it will not develop or introduce a function to track the browsing history of users on the Internet in response to the growing awareness of privacy of users.
The history of Internet users browsing the website is recorded as electronic information and used for the distribution of online advertisements by companies, but due to the growing awareness of privacy, Google will browse the website by 2022. I have decided to stop this function on the software "Chrome".
However, while it was pointed out that similar technology may be introduced even after the suspension, Google issued a statement on the 3rd and will develop and introduce technology that tracks personal browsing history in the future. I made it clear that I wouldn't do it.
"If we don't address user concerns about privacy and personal information, we endanger the future of the free and open Internet," the statement said.
On the other hand, Google is developing a new system that groups people with similar interests and delivers advertisements, and if it is put into practical use, Google will have a greater presence in the field of online advertising. It is also expected to strengthen.
Regarding the utilization of personal information by major IT companies, Apple has announced a policy to ask for the consent of users when collecting personal information on the application, but Facebook has opposed this, and the conflict between the two companies It's getting stronger.