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San Francisco (dpa) - Twitter wants to double its annual sales to 7.5 billion dollars by the end of 2023.

The number of daily users that the service reaches with its advertising is expected to increase from 192 million to 315 million by then.

Twitter set the goals for an investor event on Thursday.

They were well received on the stock market: Twitter shares rose seven percent at times in early US trading.

Last year Twitter had increased sales by 7.5 percent to 3.7 billion dollars (a good three billion euros).

Twitter generates almost all of its revenue from advertising.

This can be, for example, the possibility of getting tweets with product advertising for money in the timelines of the users.

The ads are displayed in the web version and Twitter's own app.

That is why the company has switched to only naming the number of users that can be reached with advertising as a relevant variable.

The service is also considering subscription business models.

According to media reports, a paid version of the Tweetdeck app, which is geared towards professional users, could be introduced.

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When it presented its current quarterly figures, Twitter had already emphasized that the banishment of ex-US President Donald Trump from the platform at the beginning of January had not slowed growth.

That was feared because Trump was one of the most famous Twitter users with around 80 million subscribers.

He was permanently banned from Twitter after the attack by his followers on the US Capitol and his expressions of sympathy for the attackers.

© dpa-infocom, dpa: 210225-99-593887 / 2

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