It still takes a while before robots go to the gym and have coffee with friends, in real life.
But on social media, they are already doing so with millions of followers.
One of the most successful is Lil Miquela, with three million followers on Instagram.
According to OnBuy´'s estimate, she is the virtual industry's best paid, and through sponsored posts draws in an estimated just over SEK 100 million per year to the company Brud, which created her.
-It was she who put the spotlight on this phenomenon.
She has experimented with a lot of exciting things.
From video blogging on Youtube to interviewing real celebrities, says Christopher Travis, who himself creates virtual influencers and is behind the site Virtualhumans.org.
Doubled market
Influencer marketing is taking up an increasing share of the advertising pie.
According to Business Insider's forecast, the market is expected to double to $ 15 billion by the end of next year.
-Our habits change from offline to online.
Previously, we looked for fashion or home decor in physical stores or magazines, now we find inspiration in social media.
At the same time, the space for influencers has exploded, says Sam Foroozesh, CEO of influencer marketing agency Cure Media.
Large companies successful
An increasing portion of that money goes to virtual influencers.
But Christopher Travers points out that it is still so costly to create a successful humanoid that it is mainly large companies that can afford to keep such a human-like figure alive successfully.
-It is often a team of 10 people behind it, it actually creates a lot of new jobs also through this, Travis points out, and predicts a future where celebrities get a digital variant to have time to produce more content on more platforms.
Löwengrip never lifted
Isabella Löwengrip tried something similar.
But her digital version, "Gabrielle", never lifted.
-The idea with my social media clone was to use artificial intelligence to see which material is the most interesting right now.
Trending a topic, my robot would talk about it the same day.
But I probably thought too much "tech" in this.
It is the credibility and transparency that attracts people, Löwengrip tells SVT.