BY UE STUDIO
Updated Tuesday, February 16, 2021- 12:14
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The world moves thanks to the
talent
of people and, when they connect, they are capable of doing incredible things.
Telefónica
firmly believes in the power of connection and, therefore, with the aim of supporting those who feel capable of achieving what they set out to do, it has launched the #MejorConectados platform.
In it we will learn about unpublished stories related to sports, culture, entertainment, entrepreneurship ... that have grown thanks to the power of the
human connections
that have been created between the people who star in them.
It is
a platform for communication and, at the same time, for conversation
, which will grow together with those who decide to participate in this project.
All of them will be able to enjoy the contents that it offers, but also post their own.
And this space, available on the website www.mejorconectados.com and on the Telefónica channels, has three sections in which the connection of talents is motivated in different ways.
The first is
Incredible Stories
.
In this section, some of the brand's ambassadors, such as
Rafa Nadal, Ferran Adrià, Teresa Perales, Javier Gómez Noya or Nacho Azofra
, will narrate what their path has been to become who they are today and how their connections with other people, who have supported them, have made their successes possible.
Along with them, we will also find the close testimonies of other characters such as
Javier Perea
, of one of Wayra's start-ups, Telefónica's global innovation hub, or of the violinist
Kamran
, perhaps less well known but who also perfectly portray this idea.
Nadal's case
is perfect to explain the meaning of this project.
Rafa has become one of the best tennis players in history and recognizes that it has been this way thanks to all those who have remained with him: "
Without all the people who have been by my side, none of this would have been possible
".
And, among all of them, he has chosen eight who marked his professional and personal life in a very special way.
Among them are, of course, his uncle Toni, his manager Carlos Costa or Carlos Moyá, for example.
But the list does not stop there and Nadal claims to feel very lucky to recognize that, if he had not had the right people to guide him on his way, he would not have had that spirit of perseverance and improvement that defines him so well.
Rafa Nadal: "Without all the people who have been by my side, none of this would have been possible"
Another section is
Live experiences
, where the protagonists of these inspiring stories will connect with the users who enter the platform.
These
meetings will
be held through different formats, such as talks or participation in virtual sports events, among many other options.
In addition, you will soon be able to access tutorials and masterclasses that will help you enhance your talent and achieve your challenges.
Finally, we can also access the
Share your story
space
, where anyone who accesses the platform can present their case and tell what their talent is and how they managed to develop it thanks to the support of the people around them.
The objective is always the same: to motivate those who discover these stories to also develop their own talents and to connect, at the same time, with those who have already done so.
"People are the most revolutionary machinery ever conceived. We have learned that keeping them connected is the greatest challenge we can aspire to, to unite rather than isolate, to move forward and not back down, to allow them to be themselves, express themselves, share, prosper, dream, love and, finally, live. Because a more human world is a world that moves thanks to the talent of people ", explains
José María Álvarez-Pallete, CEO of Telefónica
.
The company is convinced that
talent has a multiplier effect
and that there is nothing that helps to develop it more than to share it with other talents: "We want to boost its potential as we know best: connecting it. And, therefore, we are going to give voice to all those human connections that make extraordinary things happen. "
For his part,
Rafael Fernández de Alarcón, director of Brand, Sponsorship and Media at Telefónica
, assures that they believe "in a more human world. A world that moves thanks to the talent of people. For this reason, #MejorConectados wants to be a place where to be inspired, meet, connect and achieve incredible things ".
Thus, on this platform we find very different content.
We found the stories of people who achieved great challenges thanks to the connections they had managed to create.
Their talent undoubtedly inspires and drives those who know them.
In addition, we find a space to dialogue, to participate and generate a conversation in which to share experiences that have made it possible to exploit all the hidden talent in each one of us.
But we also find tools that help us put into practice all that other people have already achieved, that help us develop our own talent.
A talent that, connected, achieves impressive things.
MADE BY UE STUDIO
This text has been developed by UE Studio creative firm of branded content and content marketing of Unidad Editorial, para TELEFÓNICA.
According to the criteria of The Trust Project
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