Twitter is doing well even without Donald Trump
Former US President Donald Trump during a White House roundtable discussion on June 18, 2020. AP - Alex Brandon
Text by: RFI Follow
3 min
Jack Dorsey, the founder of the social network, welcomed the growth in the number of users during the US election, but also after his decision to ban the former president for repeated incitement to violence.
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"
Our platform is broader than a topic or a particular account,
" Jack Dorsey said Tuesday at an analysts conference on Twitter's quarterly results.
80% of our audience is outside the United States, and we have over 50 accounts followed by over 25 million people.
"
In January, following the invasion of Capitol Hill by supporters of the Republican billionaire, Twitter suspended and then deleted Donald Trump's profile.
The network has also purged numerous extremist accounts that supported it, including 70,000 affiliated with the
conspiracy QAnon movement
.
The ouster of Donald Trump, whose account was followed by 88 million subscribers, was not to the liking of his fans, nor of some defenders of online freedoms, who saw it as a sign of inordinate power platforms.
But "
the average increase in the number of daily users said to be" monetizable "at the end of January was higher than the historical average of the last four years
, reassured the boss of the network in tweets.
We expect growth of around 20% year over year for the current quarter.
"
These words were eagerly awaited because Twitter's business model is based on advertising, which sells for more as the number of users is numerous and active on the platform.
►
To read also: Banning Trump from Twitter sets a "dangerous" precedent, according to network boss Jack Dorsey
Life without Trump
“
Life without Trump is proving to be not only less annoying but also much less damaging to the social network than many of us would have thought
, reacted analyst Rob Enderle of the Enderle Group.
He attracted a lot of audience, but it was very focused on him.
I'm not sure people read the ads.
"
Twitter reached a daily attendance of 192 million so-called “
monetizable
”
users
, on average, in the fourth quarter of 2020, a jump of 27% in one year.
The Californian group exceeded market expectations with nearly $ 1.3 billion in revenue generated from October to December 2020 (compared to $ 1 billion over the same period in 2019).
This resulted in $ 222 million in net income (+ 87%) and $ 252 million in operating income, a record.
►
To read also: Should we cut the word to politicians who are freed from reality?
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