Notice on Issuing the "Guiding Opinions on Strengthening the Standardized Management of Webcasting"
The State Information Office issued a document (2021) No. 3
All provinces, autonomous regions, municipalities directly under the Central Government, and Xinjiang Production and Construction Corps Cyberspace Affairs Office, "Anti-pornography" Office, Communications Administration, Public Security Department (Bureau), Culture and Tourism Department (Bureau), Market Supervision Bureau (Department, Committee), Radio, Film and Television Bureau:
In order to further strengthen the standardized management of the live webcast industry and promote the healthy and orderly development of the industry, the National Internet Information Office, the National Anti-Pornography Working Group Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Culture and Tourism, and the State Administration for Market Regulation , The State Administration of Radio and Television and other seven ministries and commissions jointly issued the "Guiding Opinions on Strengthening the Standardized Management of Webcasting".
You are hereby printed and distributed. Please implement it in light of actual conditions.
National Internet Information Office
Office of the National Working Group on Anti-Pornography and Anti-illegal Affairs
Ministry of Industry and Information Technology
Ministry of Public Security
Ministry of Culture and Tourism
State Administration for Market Regulation
State Administration of Radio and Television
February 9, 2021
Guiding Opinions on Strengthening the Standardized Management of Webcast
In recent years, webcasting has played an important role in promoting economic and social development and enriching the spiritual and cultural life of the people with its intuitiveness, immediacy and interactivity of content and form.
With the iterative upgrade of new technologies and applications of the mobile Internet, the web live broadcasting industry has entered a period of rapid development. Its media attributes, social attributes, commercial attributes, and entertainment attributes have become increasingly prominent, profoundly affecting the network ecology.
At the same time, problems such as the lack of main responsibility, poor content ecology, uneven quality of anchors, misrepresentation of recharges, confusion in commercial marketing, and violations of youth rights and interests in the live broadcast industry have severely restricted the healthy development of the live broadcast industry, giving ideological security and social security. The challenges posed by public interests and citizens' legitimate rights and interests must be taken seriously and resolved.
In order to effectively strengthen the positive guidance and standardized management of the live broadcast industry, protect the legitimate rights and interests of the majority of netizens, advocate the industry to strengthen the construction of network civilization, cultivate a network culture that is upwards, practice socialist core values, and promote the healthy and orderly development of the live broadcast industry. The leading comrades of the central government agreed, and hereby put forward the following guiding opinions.
1. Clarify the overall requirements
Fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth and Fifth Plenary Sessions of the 19th Central Committee, guided by Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, adhere to the correct political orientation, public opinion orientation, and value orientation, and adhere to the law Govern the Internet according to law, accurately grasp the characteristics and development trends of the live broadcast industry, effectively solve outstanding problems, difficult problems, and pain points, scientifically standardize industry operating rules, build a good industrial ecology, and create positive, healthy, content for the majority of netizens, especially young people A rich and positive web live broadcast space.
2. Supervise and implement the main responsibility
1. Compact the main responsibility of the platform.
The webcast platform provides Internet live broadcast information services and shall strictly abide by laws, regulations and relevant national regulations; strictly perform the statutory duties and obligations of the webcast platform, implement the main responsibility list of the webcast platform, establish a sound and strictly implement the editor-in-chief against the list of major issues in the webcast industry Responsibility, content review, user registration, post comments, emergency response, technical security, anchor management, training assessment, report acceptance, and other internal management systems.
2. Clarify the legal responsibility of the anchor.
Natural persons and organizations that use the webcast platform to carry out live broadcast activities shall strictly follow the "Internet User Account Name Management Regulations" and other relevant requirements, implement the online real-name registration system and regulate the use of account names.
Network anchors carry out live webcast activities in accordance with laws and regulations, and must not engage in activities that are prohibited by laws and regulations such as endangering national security, undermining social stability, disrupting social order, infringing on the legal rights and interests of others, and disseminating obscene and pornographic information; they must not publish Internet news information beyond the permitted scope; Accept top-up tips for minors without the consent of their guardians; do not engage in illegal transactions on the platform or across platforms; do not organize or incite users to commit online violence; do not organize online and offline illegal activities such as gambling or disguised gambling.
3. Strengthen user behavior norms.
When online live broadcast users participate in live broadcast interactions, they should strictly abide by laws and regulations, interact in a civilized manner, express rationally, and consume reasonably; they must not publish or disseminate illegal information in the live broadcast room; they must not organize or incite attacks and abuse against network anchors or users; they must not use Machine software or organization "Water Army" publishes negative comments and malicious "watering"; it is not allowed to create a bad interaction atmosphere such as fighting wealth, showing off wealth and gaining attention.
3. Ensure correct orientation and content security
4. Enhance mainstream value leadership.
The online live broadcast platform should insist on putting social benefits first, unifying social benefits and economic benefits, strengthen the sense of orientation, vigorously promote the core socialist values, vigorously support high-quality anchors, and expand the production and supply of high-quality content; cultivate a correct world outlook and values for online anchors , Outlook on life, effectively enhance the spiritual temperament and cultural strength of the live broadcast platform "Educational Man".
5. Effectively safeguard the rights and interests of netizens.
The webcast platform shall strictly abide by the relevant regulations on personal information protection, regulate the collection and legal use of personal information such as user identity, geographic location, and contact information; fully protect the legitimate rights and interests of users such as the right to know, the right to choose, and the right to privacy; guide and follow laws and regulations Standardize users' reasonable consumption and rational rewards; keep records of live broadcast images, interactive messages, recharge rewards, etc. in accordance with laws and regulations; intensify the crackdown on all kinds of infringements on the rights and interests of netizens, and effectively maintain the order of the live broadcast industry.
6. Strengthen the protection of minors.
The webcasting platform shall strictly prohibit providing online anchor account registration services for minors under the age of 16, and providing online anchor account registration services for minors who have reached the age of 16 and under 18 shall obtain the consent of the guardian; Users provide a "youth mode" to prevent minors from indulging in webcasting, block webcasting content that is not conducive to the healthy growth of minors, and not provide minors with recharge and reward services; establish an exclusive customer service team for minors to give priority to acceptance, Handle relevant complaints and disputes involving minors in a timely manner. If a minor uses an adult account to make rewards, refunds must be processed in accordance with regulations after verification.
7. Build a strong information security barrier.
The webcasting platform shall establish and improve the information security management system, strictly implement the information content security management responsibility system, and have safe and controllable technical guarantees and preventive measures that are compatible with innovation and development; it has the attributes of public opinion or society for the launch of new technologies, new applications and new functions. The live broadcast information service of mobilization capability shall be strictly assessed for security; the non-real live broadcast information content produced and released based on deep learning, virtual reality and other technologies shall be marked in a prominent way.
8. Severe punishment for violations of laws and regulations.
Resolutely crack down on illegal and criminal activities such as the use of live webcasts to subvert state power, spread historical nihilism, instigate religious extremism, promote ethnic divisions, and instigate violence and terror; severely investigate and punish obscenity, rumors and slander, gambling fraud, infringement and piracy, and infringement of citizens' personal information And other illegal and criminal acts; comprehensively clean up vulgar and vulgar, feudal superstitions, and "spinning" illegal and bad information.
Fourth, establish and improve system standards
9. Strengthen the management of access filing.
Live broadcast platforms that carry out commercial network performance activities must hold the "Network Culture Business License" and ICP filing; live broadcast platforms that carry out online audiovisual program services must hold the "Information Network Dissemination of Audiovisual Program Permit" (or online audiovisual programs in the country Complete registration in the platform information registration management system) and perform ICP filing; live broadcast platforms that carry out Internet news information services must hold the "Internet News Information Service License".
The online live broadcast platform shall promptly complete the enterprise filing procedures with the territorial network information and other competent authorities, and the platform that ceases to provide live broadcast services shall promptly cancel the filing.
10. Construct an industry system.
The web live broadcast platform shall establish, improve and strictly implement relevant management systems.
Establish a standardized management system for the classification and classification of live broadcast accounts, and implement classified and hierarchical management of anchor accounts based on factors such as subject attributes, operational content, number of fans, and live broadcast popularity; network anchor accounts of different categories and levels should receive total rewards, live broadcast popularity, Reasonable limits are set on the length of live broadcast, the number of live broadcasts in a single day, and the time interval between the sessions, and necessary warning measures are implemented for illegal and illegal anchors.
Establish live streaming reward service management rules, clarify that the reward service provided by the platform to users is a consumer service of information and entertainment. A reasonable upper limit should be set for a single virtual consumer product and a single reward quota, and the corresponding threshold shall be triggered for the cumulative reward quota of a single day Of users make consumption reminders, and if necessary, set up a cooling-off period and delayed payment period.
Establish a live broadcast delivery management system, set the account level with marketing qualifications according to the anchor account classification specifications, and determine the types of products and services to be promoted in accordance with laws and regulations.
5. Enhance comprehensive governance capabilities
11. Establish and improve the working mechanism.
All departments should earnestly perform their functions and responsibilities, and strengthen the supervision and management of related businesses in the webcast industry in accordance with laws and regulations.
The network information department shall further strengthen the overall coordination and daily supervision of the management of the webcast industry, establish and improve a long-term mechanism for departmental coordination and linkage, and formulate and introduce policies and measures to support and promote the healthy development of the webcast industry, ecological governance, and standardized management; Departments must perform the responsibilities of the lead unit of the online "anti-pornography and illegal" joint meeting, and work with relevant departments to supervise major and major cases; industry and information technology departments must strictly implement network access real-name management requirements, and strengthen ICP filing management; public security departments must comprehensively improve the network Live broadcast crimes should be fully contained; the cultural and tourism departments should strengthen the management and law enforcement of the online performance industry, and guide related industry organizations to strengthen the self-discipline of the online performance industry; market supervision departments should strengthen the supervision and management of the field of online live broadcasting marketing; Research and formulate management regulations and access standards for network audiovisual programs.
12. Actively advocate social supervision.
Encourage all sectors of society to participate extensively in the governance of the webcast industry, effectively strengthen the information exchange and effective communication between the webcast platform and the government, the media, and the public, and build a good public opinion environment for the standardized management of webcast.
The live webcast platform should consciously accept social supervision, effectively broaden reporting channels, simplify reporting links, and promptly accept, handle, and feed back public complaints and reports.
13. Give full play to the role of industry organizations.
Network social organizations should actively play the role of bridges, vigorously advocate industry self-discipline, actively carry out public welfare activities, participate in the purification of the network live broadcast environment, and maintain a good network ecology.
Establish and improve the credit evaluation system of webcasters to create a good atmosphere for the healthy and orderly development of the webcast industry.