40-year-old Colin Zheng Huang runs dozens of companies, mainly applications. He is the founder of the e-commerce site "Pinduoduo" and the undisputed master of the Internet in Shanghai, according to the French newspaper "Courrier International" (Courrier International).

The French lepoint magazine said in a report that the Financial Times had conducted an investigation into the real empire built by the Chinese billionaire and spreading its radiance to all parts of the world.

Coleen Huang owes its success to Bindudu, whose shares have increased by 261% since January 2020.

The market value of the e-commerce site, which was established in 2015, is estimated at more than 140 billion euros.

Although it is unknown in Europe, it is very popular in Asia.

The site enables its customer base of 630 million customers to make group purchases at low prices via their smartphones.

Globally, Binddu is the third platform after Alibaba and JD.com.

Impersonation

Like most of Coleen Huang's companies, the Financial Times reports that this site was initially offered to investors as a company Cullen founded or at least associated with it through other companies.

Often the billionaire resorts to impersonation to facilitate his business.

In doing so, Colin succeeded in deceiving the Chinese regulatory authorities, especially since these names do not appear on the documents registered with the state.

In fact, these practices are common in China because they allow wealthy entrepreneurs to sell their shares to friends or relatives to reduce risk and not draw attention to their activities.

Once the company went public in 2018, Coleen sold his Pindo stock to Chen Li, a former University of Wisconsin fellow and general manager of the company.

Among the other names that he impersonated, the Financial Times found a 69-year-old woman who lives in a rural area in China, and who according to Collin's documents owns at least 90% of the companies he created.

Binddu is the third platform after the Alibaba platform and the "JD.com" (French) site

Secret man

Much mystery surrounds Colin Huang's life, so Chinese media describe him as a secret man, and it is not known even if he is married, and this secrecy includes his companies as well, as his employees also use famous names in Pinddu.

Born in Hangzhou, his parents worked in a factory, and studied computing in China before immigrating to the United States in 2002. He worked for Google and then moved into freelance work.

After selling his shares in Google, Colin launched the online product site Ouku, but he sold it in 2010 for $ 2.2 million.

He also created Leqee, which helped large retailers set up their stores on the two major Chinese e-commerce platforms Alibaba and JD.com.

Becoming a kind of holding company, Leakey revealed two years later the Lebbay project, an e-commerce website builder.