The very good year for e-commerce in France during the pandemic
In a shipping site of the American giant Amazon.
Reuters / Michael Dalder
Text by: RFI Follow
2 min
The pandemic has benefited online commerce in France.
The restrictions and confinements have boosted online shopping in 2020, according to the annual review of Fevad, the Federation of e-commerce and distance selling.
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Several years of growth in one: the Federation of e-commerce and distance selling (Fevad) revealed on Thursday how ubiquitous online commerce has become in the lives of the French in 2020, thanks to containments and the Covid-19 epidemic.
The numbers speak for themselves.
Online sales of material goods reached just over € 112 billion last year in France.
This is an 8.5% jump over one year, despite the drop in travel and leisure activities.
Internet sales now represent nearly 13.5% of retail trade, almost 4 points more than in 2019.
According to the Federation of e-commerce, this growth is mainly due to the digitization of stores.
Indeed, due to closures or other health restrictions, physical stores have largely resorted to online sales since the start of the health crisis.
Online sales are therefore not the sole responsibility of Amazon and other e-commerce giants, but also of physical stores, both large and small, who saw it as a means of "
cushioning the closure of their stores.
"Because of confinements and other health restrictions, believes François Momboisse, president of Fevad.
The number of e-commerce sites also exploded in 2020. Between the end of 2019 and the end of 2020, 17,400 sites were thus created.
The phenomenon is global.
The health crisis has indeed profoundly accelerated e-commerce on all continents.
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