The voice is one of the main tools to persuade and convey emotions.
At least on the radio.
Maruja Fernández del Pojo
was one of the most beloved announcers in Franco's society when she embodied the fictional character
Elena Francis
in the space
El consultorio de Elena Francis.
That
stale and macho Spain
that turned women into an object relegated to the private sphere of the home no matter what her mind felt and her heart found in Elena Francis a kind of lifeguard who answered the listeners' questions about extramarital pregnancies,
adultery, housework and other chores.
Maruja Fernández was
born in Cuba in 1925,
but unlike other Spaniards who sought to make the Americas, she decided to do the Spains.
She was the daughter of Spanish immigrants and when she arrived in our country she began to
work in Caribbean music orchestras.
She even worked in the company of the legendary
Antonio Machín
until RNE hired her in 1955.
Propaganda vehicle
In 1962 he got the role of Elena Francis, for which he received the
Ondas and Antena de Oro awards
in 1966. From that year on, the journalist
Juan Soto Viñolo
was in charge of the program's scripts alone until his disappearance on the airwaves in 1984. When Soto Viñolo revealed
the true identity
of Mrs. Francis
years later,
a great social upheaval was created.
By active and passive,
Maruja always hid her true identity
because the listeners believed that Mrs. Francis was of flesh and blood.
She was a propaganda vehicle orchestrated by the
Catalan couple José Fradera and Francisca Elena Bes,
owners of the Francis Beauty Institute and Laboratory who, through the voices of María Garriga, Rosario Caballé, María Teresa Gil, Soledad Ambrojo and, later, Maruja Fernández, promoted their feminine products.
Lost birth certificate
When Fernández / Francis was asked about her age, she
always pretended to be clueless
and commented that her birth certificate had been lost during the Castro revolution.
Maruja
married fellow announcer José Pascual,
of whom she was widowed.
When she retired in 1990, Maruja used to attend events related to the field of radio, as well as to honor colleagues.
He died in 2001 in Piera (Barcelona).
Five years after his death, chance would have it that in the abandoned Can Tirel farmhouse belonging to the Fradera-Bes couple,
a million letters from the readers of the time were found,
most of them gnawed by rats, moldy from humidity or damaged by Over time.
As the real estate agency ignored the content, the Arxiu Comarcal del Baix Llobregat (Barcelona) took over this cultural treasure.
To date, only slightly more than ten thousand have been digitized.
According to the criteria of The Trust Project
Know more
See links of interest
2021 business calendar
Raise - Villarreal
Granada - Barcelona, live