The debate about former US President Donald Trump and the modern Corona virus has printed on social media in 2020, and 2021 may see some aftershocks, but this time around managing the biggest social media.
With major internet companies coming under increased regulatory scrutiny around the world, especially Facebook and Google, this year will be especially difficult for Mark Zuckerberg, CEO of Facebook.
Journalist Robert X says.
Cringelli is a technology writer for the weekly newspaper infoworld on his blog that although he does not expect Zuckerberg to step down as CEO this year, he will eventually, simply because he is no longer as convincing as he was before. And there will come a moment (maybe in 2022) then senior management will leave to help Facebook continue.
The challenges facing the administration at Facebook are difficult and unprecedented, for example there are talks going on that there is a robot working on Telegram that sells personal information for $ 20 or less, including the phone numbers of 500 million individual Facebook users.
What was the company's logical response to such a controversy?
There is no one in senior management with experience to deal with these situations, especially as they are new situations that most technology companies have not encountered.
In fact, no one knows much about running large companies like Facebook, as the social network invades our lives the most.
Most management experiences are generated from copying certain behaviors from role models before them in the same company or other companies, but unfortunately for Zuckerberg, no person faced what he is facing today, which means that there is no psychological support system of his own.
No internet company embodies its founder more than Facebook, he owns literally all the joints of the company, so anything that happens - good or bad - cannot be blamed on anyone other than Zuckerberg.
Steve Jobs (left), the founder of Apple, and Bill Gates, the founder of Microsoft, had their own ways of running their (French) companies.
Although Zuckerberg had many role models in companies known by the names of their founders during years such as Steve Jobs, Bill Gates and Larry Page, each of them forged different ways of managing through hegemony.
Steve ran like a lovable tyrant, while Bill tried to technically dominate by claiming to be able to identify bad software from a distance, and Larry was always hiding behind the algorithm and blaming it for everything from non-existent customer service to income inequality. employees.
The only unique and self-reliant character in this group was Steve Jobs, and Steve had passed away, while the others had all become extremely wealthy, assimilated in some other way to the commitment to the day-to-day work of the company, and accepted the role, maybe they had recently grown up or learned from others.
Gates learned from John Shirley, who worked at IBM, while Big followed the path set by Jerry Yang and veteran technology expert Eric Schmidt, while Steve Jobs was also the exception here, as he was the only one who learned by himself and from the difficulties. Which he encountered while founding Apple.
But none of these guys experienced what Zuckerberg is facing today, taking all the shots and making all the tough calls himself, which is definitely quite stressful.
Yes, Sherrill Sandberg is also the Director of Operations at Facebook, and it is true that she is very knowledgeable in managing things, but Zuckerberg remains the boss.
The writer says that he does not call for the demise of Facebook, which still has a good grip on its audience by being more than just a communication site, but the social media market is going through a great transition, and the biggest witness to that - as the writer says - is the lack of accounts for his children on Facebook They are turning to other platforms, even Facebook has a validity period.
Thus, Facebook - according to the writer - will emerge from the year 2021 stabbed and subject to tax and regulation, and perhaps even torn.
Google may be, but Facebook is frankly less important and more vulnerable.
The way Zuckerberg responds will determine the fate of the company, and determine his being a distinguished manager like Steve Jobs.