Everyone says communication is important, but no one knows what the answer is.

Some say'communication', while others rate it as'shotong'.

The public sentiment to listen to the voices of the citizens can be an event in which those in power only feel the feeling of power.

Some people face criticism of being'light' when they put up a position on many issues saying that they would communicate.

It is not an easy problem as results are more important than intentions.

However, I know most of the wrong answers in communication.

It is through past failure cases.

The principles of communication suggested by the incorrect answer are likely to be responsiveness and clarity to issues, directness of response, and accountability and substance (reactivity) of response.

On the main issues, the person in power should speak directly to the people, and substantial change should be accompanied under the responsibility of the person in power.

This is because, for communication without responsiveness and clarity, issue avoidance, communication without directness, avoidance of responsibility, communication without accountability, fluid departure, and communication without substantiality (reactivity) may raise controversy over the wall.

● Principles of Communication Proposed by Incorrect Answers

Last year, an acquaintance criticized "The President does not see him as the person in charge of state administration."

The reason was this.

It is said that the president, which is communicated through the media, avoids mentioning major issues, or has shown many appearances as an indicator rather than a manager.

Last year, President Moon Jae-in's direct remarks, which were known to the outside world, were mostly made by the Blue House Senior Advisors' Meeting and the State Council.

Due to the nature of the seat, the President's remarks were not directed to the people, but to the Blue House staff or members of the State Council, and as a result, the President's remarks had much room to be interpreted as instructions to them.

It could be seen as a coach or a critic, not a player on state affairs issues.

This is the result of the form limiting the directness and accountability of communication.

● Communication of the President who responded to the current issues in the early days

of power From some time, communication has become an essential factor in evaluating those in power, especially the President.

This tendency seems to have intensified during the'mad cow disease candlelight rally' during the Lee Myung-bak administration.

The Lee Myung-bak administration's'disruption', represented by'Myeong-bak Sanseong', became a decisive fire for the regime to walk downhill.

The Park Geun-hye administration has nothing to say about the ‘controversial controversy.’

In addition to public communication, questions were raised several times over whether communication between the Blue House and the Cabinet was working properly, and this question was concluded as a tragedy of the first impeachment of the president in the history of the constitution.

Given this experience, it was natural for the Moon Jae-in administration to emphasize communication.

It is now a public check due to issues such as security, but the inauguration of opening President Gwanghwamun and changing the position of'Hong Bosu-seok Hong' in the Blue House to'Chief Public Communication' is interpreted as an expression of the will to put communication as a key keyword of state administration done.

On the day of his inauguration, President Moon directly announced the candidates for the prime minister, and although there was controversy over the content, he directly ordered the investigation into the case of the late Jang Ja-yeon and the former vice minister of Kim Hak. It received high praise for its directness, responsiveness, and practical responsiveness to public opinion.

The high approval rating at the time proves this.

● The President's Silence on Major Issues

But recently, President Moon's appearance has disappeared.

There were real estate issues, corona-related issues, the so-called'Chu-Yun conflict' and the murder of a public official in the West Sea, and other issues directly related to the people's livelihoods and lives, but the president's direct position could not be heard.

Responsiveness and directness disappeared in communication, which was not seen in the early years of his term.

This wasn't just because President Moon did not hold press conferences often.

As President Moon said at the New Year's press conference, press conferences are just a way of communicating.

Briefing on current issues followed by a brief Q&A or presentation of a discourse is also acceptable.

The problem was the lack of responsiveness and the omission of directness, where the President did not disclose his position on major issues.

As the silence grew, it was difficult to see how the President perceived the current issue and whether it was being accepted from the public eye.

● Questions raised by

President Moon's communication It seems that the first time the question of whether there was a problem with President Moon's communication was raised last year about real estate.

At the end of last year, President Moon said in the'People Ask, Talks with the People of 2019', "The real estate is rather stabilizing to the extent that prices have fallen nationwide."

The national average price fell, but it was when the prices of houses in Seoul and the metropolitan area, which lead the real estate market, were shaken and panic buying was showing.

It was the time when places showing overheating patterns appeared everywhere in the provinces.

The basic premise for communication would be accurate recognition and diagnosis of reality, but the difference in temperature from reality was large.

This was repeated during the New Year's press conference last year and the remarks of the Blue House chief advisor's meeting in August last year.

Where did the problem come from?

On November 30, last year, it seems that the reason can be estimated from the answer to the pending question of the National Assembly Committee on Land, by former Minister of Land, Infrastructure and Transport Kim Hyun-mi.

Former Minister Kim replied, "It seems to be several months old. The president is listening enough, and he is communicating with us," when asked when he personally met the president to report on real estate issues.

Former Minister Kim added, "Communication with the President is being carried out very smoothly in the process of coordination, in which opinions are made through the chief of the Blue House or the head of the policy office, and the president's instructions are also given."

At the time, the people were clamoring for the soaring house prices to the point that the story was'crazy', but it was surprising to know that it was a few months ago when the minister in charge sent a single face-to-face report to the president.

Former Minister Kim Hyun-mi's response was even more surprising in that there were numerous criticisms that the former President Park Geun-hye's misconduct was caused by his reluctance to report face-to-face.

A similar appearance was also confirmed last year in the murder of an official in the West Sea Ministry of Maritime Affairs.

President Moon did not attend the meeting of Ministers of the Blue House held in the early morning of the day after the incident.

At that time, the attack was only spying, but it was a meeting to discuss important issues directly related to the lives of the people.

Wasn't it President Moon, who said, "I will discuss head-to-shoulder with the staff" (Inaugural Address in May 2017).

As a result, information about the attack was reported to the President only 10 hours after the Blue House obtained it.

Regardless of the circumstances, it was a scene that naturally raised the question of whether there was any problem with communication within the Blue House.

● Communication at the New Year's Press Conference In

fact, President Moon's response at this year's New Year's press conference, which took place after a year, was disappointing in several ways. It was a place that secured the directness and responsiveness of communication due to the format of a press conference, but it was in terms of the practicality (responsiveness) of communication.

It has been steadily pointed out since the incident that the child abuse case in Yangcheon-gu, Seoul is not a problem of'adoption' but a problem of'response to child abuse'. Statistics also supported that child abuse is overwhelmingly carried out by birth parents, not adoptive parents. However, President Moon mentioned'improving the system related to the adoption system' as a countermeasure. As an answer to reduce the cause of the incident to'adoption', it was a topic that raised the question of whether President Moon was properly aware of the problem.

When asked about the solution to the problems experienced by the real people in the process of buying a house due to loan regulations, he answered with'housing supply', but when asked about the lack of role of the president in the so-called'Chu-yoon conflict','the general process of democracy The answer that it needs to be understood as'it needs to be understood as' went beyond the question. As a result, the responsiveness of communication was poor, and the answer was not accompanied by substantiality. It was a question that was expected to be raised, but it was a part that felt puzzled whether I was properly reported and understood the difficulties of the issue or the demands of the people.

● Principles of Communication Unveiled at the Inaugural Address

President Moon replied at a New Year's press conference that there was a controversy over the past year. Field visits are meaningful enough in themselves as practicing what was said in the inaugural address, saying, "I will have casual conversations with the citizens."

However, when it comes to communication, what the people expected of President Moon would not have been the only conversation with small groups through field visits. Criticism will be raised that it is “simply looking around a stuffed site”, but former President Park Geun-hye, who is said to be a symbol of disagreement, also visited the field not a few times during his tenure. The problem was that there was no accurate recognition of the issues related to the visited site, expression of position, and no response or response to the collection of opinions and responses through site visits.

There is no right answer to communication, but I think that the communication that the people expect from the President is contained in President Moon's inauguration address. “The main issue is to brief the media directly (direct and responsive), do not shout out to do the impossible, tell you that you have done something wrong, do not cover up falsely unfavorable public opinion (responsibility and clarity), and meet the public eye level ( Practicality)" Isn't that what the people expect? It's a different level than just holding press conferences often.

In addition, it is natural that timeliness of communication is necessary. This is because "No matter how good a word is, it becomes a dead horse" (Yoon Tae-young, 『President's Speech』). If the silence of the highest authority is prolonged, an interpretation of silence is produced, and the position belatedly presented in the bond of interpretation may fade. And the longer the silence is, the harder it is to break it. As we have been through an era of disagreement, the level of communication that the people expect from President Moon is higher than ever. Although the reality of requiring a position on every important issue can be uncomfortable and burdensome, it is clear that the more uncomfortable the person in power, the more stable the lives of the people. I hope that President Moon will become more uncomfortable in communication this year.

(Photo = Yonhap News)