Arab news sites in the country topped all indicators

Emirates Today ... the most read locally for 2020

picture

For the 11th year in a row, the Emirates Today website topped the list of Arab newspapers and news sites most read locally, ahead of the newspaper websites in all indicators, whether in terms of the number of local followers, the number of readers, or the number of readings of the content published through All digital platforms.

A report by the "Native" company, a pioneer in the field of measuring audience attitudes in the Middle East, showed that the Emirates Today website topped the UAE newspapers for the year 2020, and was ranked first locally, with a regular readership of 13 million and 294 thousand, which confirms that the newspaper has become A constant source of news, reports and digital content for millions of readers in the country.

The annual report of "Native" confirmed that the "Emirates Today" website witnessed significant increases in the rates of visits as well, as the number of visits reached 72 million locally, while the number of readings reached 137 million.

During the past 11 years, Emirates Today has been at the forefront of the most read news sites locally, according to the reports of relevant companies, including the company, Alexa, which specializes in global Internet information, and Google Analytics reports to assess visitor traffic, in addition to the magazine lists. Forbes, and the "effective measure" company that specializes in providing solutions to measure the popularity of websites on the Internet.

As for the Gulf, Emirates Today recorded about 87 million visits in 2020, with a readership of 20 million and 845 thousand, while the number of readings exceeded 159 million.

Globally, the "Native" report stated that "Emirates Today" reaped more than 36 million readers in 2020, while the number of visits reached 133 million, and the number of readings reached 207 million.

The "Native" report recently documented an increase in the number of readers of "Emirates Today", by 112% compared to the year 2019, and an increase in the number of visits amounted to 137%, while the rate of increase in the number of readings reached 120%.

The "Most Read" and "Most Shared" angles on the Emirates Today website show that the local content produced by the editors of "Emirates Today", in addition to local press releases, are among the most shared and circulated among readers, which makes Emirates Today a first platform. Favorite by a wide range of readers interested in local affairs.

In addition, the number of followers on social media platforms showed that the number of followers on the three main platforms has reached about four million, including 1.13 million on Facebook, 2.3 million on Twitter and 518,000 on Instagram.

It was remarkable that the audience interacted with the content of "Emirates Today", or what is known as the "engagement" indicator, as 6 million and 726 thousand readers interacted with the content of "Facebook", while 863 thousand interacted with the content of "Twitter", while "Instagram" has Two million and 872 followers interacted with the platform's content.

The reading numbers for 2020 also showed that the average reading time for the material was two minutes and 39 seconds, which is one of the highest times of readership recorded in the region.

The editor-in-chief of Emirates Today, Sami Al-Riyami, confirmed that the numbers achieved in the numbers of local readers last year, and the newspaper issued local websites during most of the past decade, prove the correctness of the approach that the newspaper has been following since its publication in 2005, based on accuracy, reliability and balance. With a clear focus on content that reflects readers' interests and responds to their issues in a professional manner, and within strict and uncompromising standards.

He praised the official support the newspaper receives in its march inspired by the spirit of Dubai, which is based on innovation, leadership and investment in technology to achieve its future goals.

Al-Riyami pointed out that “Emirates Today” played an important role during the “Corona” pandemic, and reflected the state’s orientations to deal with this file in a way that would ensure success in overcoming the crisis that struck the whole world, through a wide and varied content. The precautionary measure to prevent the virus, before it moves to the recovery stage, and raise awareness of the importance of vaccines as a main passport to cross the crisis, towards prospects for the return of growth and activity to their previous era.

Al-Riyami pledged to continue the path to achieve more readers 'and followers' satisfaction, pointing out that the newspaper was preparing to keep pace with the year 2021 in a manner befitting its expected events, especially the major international event "Expo 2020", as well as the expected initiatives in the context of the year "Preparation for the fifty", in addition to keeping pace with the stage Recover from the Corona virus.

To view this topic in full, please click on this link.

Sami Al-Riyami:

“(Emirates Today) played an important role during the (Corona) pandemic, and it reflected the state’s directions to deal with this file in a way that would ensure success in overcoming the crisis.”

72

One million visits from the state, and 13 million 294 thousand regular readers.

4

Millions of followers on social media platforms, and the average reading time for one article from the highest in the region.

36

The number of readers of Emirates Today has two million, and 133 million are the number of visits.

The global readings of Emirates Today exceed 207 million

Follow our latest local and sports news, and the latest political and economic developments via Google news