Today, the resale of unwanted gifts is democratizing -

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According to a study by Noël Kantar for eBay (1), 363 million euros are spent each year on unwanted gifts (1 in 3 French people were disappointed by at least 1 gift last year).

If for a long time they would have ended up in the back of a cupboard, today resale is democratizing and nearly 7.3 million French people are already planning to resell their Christmas gifts.

So how do you go about it?

We give you 5 practical tips.

Do not unpack the product

Plastic film, protective tape, cardboard… Be careful not to unwrap your gift.

A new product, in its original packaging, will be resold more easily and at a better price. 

Specify in the advertisement that it is a Christmas gift

From December 25, the number of listings on eBay exploded, going from 200,000 the same day to 3,500,000 between December 25 and January 3 (1).

So that the potential buyer is reassured about the reason for the sale of a new product, play the transparency card by specifying that it is a Christmas gift.

Mention the price of the new item and the reduction percentage (from 10% to 15%)

One of the most important criteria when making a purchase is the price!

So that the future buyer can achieve the good deal that is offered to him, it is essential to mention the price of the new item and the percentage of reduction that you apply to it.

Take pretty pictures

The visual plays a key role in a sale.

To show that the product is new and has not been used, take pictures of the product in its original packaging.

Do not hesitate to vary the angles to show the brand, the packaging intact, the reference ...

Provide as many details as possible about the product

In order to convince the future buyer, take care of the presentation text of the product.

Feel free to go into details.

For example, if your gift has not been unwrapped, be sure to indicate that your product is new and in its original packaging.

Provide as much information as possible, this will show that there is no trick and that the buyer is getting THE good deal!

(1) Noël Kantar study for eBay, carried out online from October 15 to 19, 2020, among 1,343 adults aged between 16 and 64, representative of the French population

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This content was produced by 20 Minutes Production, the content agency of 20 Minutes, for Ebay

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