China Overseas Chinese Network, January 5, According to Malaysia’s Sin Chew Daily, the new crown pneumonia epidemic has dealt a blow to the Malaysian New Year Cake market.
Nowadays, the pace of "spring" is not far away, but sales of New Year cakes have not yet risen, making the industry very impatient.
The Chinese Lunar New Year is getting closer and closer, and the Malaysian New Year Cake Market is gradually becoming lively.
However, in the past few days, sales have been very sluggish.
Many industry operators lament that the purchasing power of customers is still in a doldrums state, and they only hope that the final sales can rise against the trend.
Every Chinese New Year, Malaysian Chinese will prepare New Year cakes.
After setting up their homes, many people will also buy New Year cakes and tangerines in advance, waiting for relatives and friends to come to visit.
However, the epidemic has not yet dissipated, and the Spring Festival of the Year of the Ox is also covered by a haze.
Many industry players are still very optimistic about the sales of this year's cakes.
They said that they are optimistic about the market in the Year of the Ox and hope that the sales of the Chinese New Year are not bad.
Many people usually wait until the last minute to purchase new year goods, so they look forward to a good market in the end.
Forecast the annual cake market will not be bad
Reporters have also observed on social media that many businesses have been the first to sell all kinds of new year cakes through online platforms, and also provide delivery services, allowing customers to stay at home and deliver the new year cakes to their door, which is very convenient.
They said that they had already started selling new year cakes in November and launched the new year cakes on the market.
They believe that the New Year cake market will still be very hot. After the epidemic, everyone will look forward to a new beginning in the new year and hope that good luck will come. Of course, eating New Year cakes is indispensable in the New Year. This is a traditional Chinese habit.
Many industry players said that the price of the New Year cakes has not risen, but is still the same as in previous years. After all, this year's epidemic has hit all walks of life, and it is not easy for the people to make money.
Therefore, the price of the New Year Cakes has not been increased so that everyone can buy the New Year Cakes.
People are used to buying new year cakes last
When asked about the most popular new year cake styles, the industry said that pineapple cakes, egg rolls, honeycomb cakes and sprout mushrooms were the most inquiring. Among them, pineapple cakes meant "Wang Lai".
Although the market is sluggish, eating New Year cakes can really feel the atmosphere of the New Year. Every family will prepare at least a few things. However, based on past experience, people will not buy the New Year cakes until the last minute.
They also said that with the change of times, in addition to traditional New Year cakes, there are also Western-style New Year cakes for customers to choose from.
Some people have revealed that in fact, customers have already booked their new year cakes, buy them and eat them now, so they believe that orders will continue to increase.
Baker: It’s hard to sell dine-in food in restaurants
Baker Chen Xiuyun said that she made and sold the New Year cakes two months before the new year. Now some customers will buy them and eat them.
"I always sell the New Year cakes in restaurants, or sell them through an agent."
She feels that compared with last year, the market for the New Year cakes for the year of the ox will be worse. During the epidemic, few people will eat in restaurants. Therefore, even if the new year cakes are placed in restaurants, no one cares.
"Many people buy egg rolls, mushrooms and honeycomb cakes from me. If you want them in the New Year, you have to book in advance so that you can get the New Year cakes one week before the new year."
Owner: Expected to start selling in January
Li Jingjing, a New Year Cake trader, said that she has not yet started selling New Year Cakes, but she expects to start selling them this month.
"Compared with last year, I think the market this year is slack, and because of the low level of inquiries related to the epidemic, I did not launch the New Year Cake on the market so quickly."
Li Jingjing promotes her New Year cake through social media, because the network has a wide coverage, and more people will see it.
"At present, I only sell some imported snacks, such as pistachios, cashews and dried mangoes. The response is good, and many customers buy back." (Zhang Shumei)