The Government's 'show' tarnishes the world milestone of the first vaccine

The Government has tarnished this weekend the global milestone of the first vaccine against Covid-19 with an uninterrupted show of images and messages that sought to make political profit

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The

Government

has tarnished this weekend the world milestone of the first vaccine against Covid-19 with an

uninterrupted

show

of images and messages that sought to make this achievement politically profitable while appealing to the most sensitive fiber of a demoralized citizenry after 10 months pandemic.

From the institutional logo of the Executive in each box to the videos with the immunization of Araceli and Mónica, through the public broadcast of the first doses, everything was ready

do to put together a story in which the

operation

as a triumph of

Pedro Sanchez

instead of a strategy led by

and coordinated among its member states.

1. THE WRAPPING

The traditional discretion that usually characterizes this type of action, especially when there was a risk of theft or sabotage, was broken this Saturday morning when the Government began to distribute photographs of the refrigerated cameras upon arrival at

Guadalajara

, covered by large labels that read "Government of Spain" and the national coat of arms.

Nor in

France

, nor in

Portugal

, nor in

Germany

the identical boxes were packed with similar logos.

The images generated a heated debate on social networks.

The Government of the

Madrid's community

and the Generalitat of

Catalonia

They also ended up putting their own flags on the containers.

2. THE SCENARIO

During the harshest months of the pandemic,

Castilla la Mancha

it was called the

"Wuhan Spanish"

due to the high number of deaths in several residences.

That is why this wink to the Government of

Emiliano Garcia-Page

: the first vaccination in Spain was carried out in a model public residence in

Guadalajara

that had not registered infections since summer.

To humanize history and bring it closer to the people, the

Ministry of Health

since this Sunday morning, it released the personal and vital data of Araceli, the oldest resident (96 years old), and Mónica, a nursing assistant who has been in the center for 10 years.

On other occasions, the Government has refused to provide this type of detail, but this time it was necessary what in journalism is called

the color

to tell a kind of Christmas story.

3. THE IMMEDIATE

The transportation of the vaccines to the Guadalajara warehouse and from there to the rest of Spain were told almost live, as were the first immunizations, broadcast on public television.

The Ministry sent on Saturday through its channel

two

drives

of photos and videos showing the vials being removed from the refrigerated chamber and shown to the camera, jeopardizing the cold chain.

Until the arrival of the vaccine to

Melilla

Balearics

and

Canary Islands

in a plane of

army

and transportation in military trucks were shown exhaustively.

4. THE MOTHERS

Salvador Illa

has appeared this Sunday at an announced press conference since the

Government Delegation in Catalonia

only to proclaim that it is "the beginning of the end", the most repeated expression about the vaccine together with "the light at the end of the tunnel", "the first steps", "the long-awaited normality", "today we are stronger", " a day for excitement "and" a message of hope. "

Attention to the word "hope", which appears in the messages written on Twitter by Pedro Sánchez and his ministers Illa,

Carolina Darias

Teresa Ribera

Arancha González Laya

Reyes Maroto

Pablo Iglesias

and

Yolanda Diaz

Either they are all linked by a mystical thread or, more likely, they have received an argument since

Moncloa

Very active in the networks they have also been

Jose Luis Ábalos

Pedro Duque

and

Irene Montero

, while

Carmen Calvo

Nadia calviño

Isabel Celaá

and

Luis Planas

They have broken their break to retweet their colleagues or the government's institutional accounts.

5. THE CUSTOMIZATION

Pedro Sánchez's tweet synthesizes very well that emotional image they want to give: «Today Araceli and Mónica represent a new hopeful stage.

A day for excitement and confidence.

Spain begins vaccination against # COVID19 thanks to the strength of its SNS and thousands of professionals who will guarantee a fast, solvent and equitable process.

#YoMeVacuno ».

He is creating a school, because also the Andalusian Minister of Health,

Jesus Aguirre

, he rushed to release a video in which he supervised how the doses were stored in a van while exclaiming "Come on in!"

and boasted of the work of the Board with the vaccine.

6. THE POLITICAL Clash

So many emotions did not achieve more political unity.

Pablo Casado

(

) accused the government of "propaganda" and of "claiming a success that its disastrous management does not deserve."

Also since

JxCat

Sánchez was reproached for wanting to "centralize the merit" of the vaccination.

"You have to be bad people to rage like this with the arrival of the vaccine that will prevent the suffering and death of thousands of compatriots just because your party does not govern," he replied.

Pablo Echenique

(

We can

Inés Arrimadas

(

Citizens

) did not want to be criticized and repeated: "Today is a day for hope."

Ivan Espinosa de los Monteros

(

Vox

) accused the PSOE of "insulting the intelligence of its voters" after the Socialist deputy

Pilar Cancela

boast that "the vaccine is paid by the Government of Spain."

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