Christmas.
Confcommercio: "Total spending on gifts fell by 18%"
COVID-19.
Oxfam's alarm: "In poor countries 9 out of 10 without vaccines in 2021"
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December 25, 202031% of Italians did not give gifts.
A percentage that has tripled compared to last year.
To weigh on the choices the sobriety of this Christmas, the limitations imposed to contain the pandemic, but above all the concerns for a future made increasingly uncertain by Covid.
The analysis is by Coldiretti / Ixè.
The spending budget also dropped to 175 euros per family, down 23% compared to last year, with the majority of 45% of Italian families spending between 100 and 300 euros, 41% under 100. euros, 14% from 300 to one thousand euros.
The boom in gastronomic baskets
Armored Italians at home have dedicated themselves to cooking, also becoming skilled chefs.
A turning point that explains this year the boom in food and wine baskets chosen by 34%.
Baskets yes, but personalized, zero kilometer, traditional, vegan, healthy or green with the specialties saved from extinction.
Fashion masks
Among the curiosities found under the tree masks of all kinds.
From the most fashionable models made by major brands to recyclable ones that do not pollute but also with curious shapes, writings and designs.
And here too we can read between the lines the fears related to the arrival of the English variant of Covid and to the continuation of the wave of infections.
“Green” gel
Another innovation that once again demonstrates the imagination and creativity of Italians, the “green” gels.
They are sanitizing products - explains Coldiretti - made by some farms that have been converted.
Using rosemary, thyme and other natural herbs, disinfectant solutions have been created thanks to the marriage with the food alcohol of some liquor factories.
Solidarity
In this context, however, the report underlines - the Italians have not given up on solidarity.
41% of Italians in view of the New Year have decided to make donations or have been involved in some charity or voluntary work in the face of an unprecedented crisis.
“Farmer's suspended expenditure”
Coldiretti has undertaken a widespread solidarity operation in the farmers' markets of Campagna Amica and in the agritourisms where it is possible to contribute to the “suspended farmer's expenditure”.
In practice, a reinterpretation of the "suspended coffee" in Campania.
All people do their shopping in the markets and farms of Campagna Amica spread along the Peninsula can decide to donate food and drinks to the most needy families, with 100% Italian, zero-kilometer or organic high quality products made available also thanks to the decisive tribute from the management of the Agricultural Consortiums of Italy (Cai) and of Coldiretti which has decided to give up its own extraordinary remuneration in favor of an important solidarity operation for farmers and for the many citizens who at this moment are also in difficulty to eat.