The EU-European Union has announced new regulations in the digital arena to encourage fair competition for large IT companies.
It is also perceived as having the aim of curbing the influence of giant companies such as Google, Apple, Facebook and Amazon.
The European Commission, the EU's executive body, announced two proposed regulations in the digital field on the 15th.
The draft regulation mainly targets major IT companies with more than 45 million users, which is about 10% of the EU's population, and prioritizes their services to other companies in the same industry on their own site. In addition to strictly restricting the handling, we are obliged to disclose the standards of online advertisements displayed for each user.
In addition, if the company violates the rules, a maximum of 10% of the company's annual sales will be imposed as a fine, which promotes fair competition.
The big IT companies targeted are expected to include Google, Apple, Facebook and Amazon, and regulations are perceived as also aimed at curbing the influence of these giants.
The draft regulation also requires site operators to remove inappropriate language that encourages discrimination and terrorism, reflecting concerns that some online language encourages violence. It is a shape.
However, the approval of the member states and the European Parliament is required for the regulation to be passed, and it is expected that the US side will oppose it in the future.