He adopted the "domestic tourism strategy" and the "unified tourist identity" in the country
Mohammed bin Rashid: The UAE has the most beautiful winter, people and services
Mohammed bin Rashid during a special event held at the Marmoom Reserve, during which he reviewed the objectives of the domestic tourism strategy.
WAM
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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, approved the domestic tourism strategy in the UAE, which aims to develop an integrated tourism system at the state level, to organize local Emirati tourism, in coordination with various relevant local and federal authorities and institutions. In the tourism, heritage, culture and community entertainment sector.
Vice President of the State: - "Working as one team in the tourism sector, its effects will extend well to all regions and enhance our reputation." - “The seven Emirates have great tourism experiences, huge resources, and cultural, archaeological and construction treasures.” - “We call on the private sector to benefit from the campaign and strengthen partnership with the government, in a way that will benefit and accelerate the state’s economic recovery.” - "We launched a unified tourism identity for the country, because we want to be a unified tourism destination ... and a unified national economy ... and unified opportunities for all UAE youth." |
His Highness pointed out that “the UAE has the most beautiful winter .. and it has the most beautiful people .. and it has the most beautiful services that any tourist from inside and outside the country can enjoy.” Adding His Highness: “In winter everything is beautiful .. and when winter is Emirati, it is the most beautiful winter. In the world".
His Highness Sheikh Mohammed bin Rashid Al Maktoum also launched the unified tourist identity of the UAE, which constitutes an extension of the visual media identity of the UAE, as part of a vision that seeks to establish the image of the UAE as a tourist attraction, regionally and internationally, and to share the story of the Emirates inspiring the world, affirming his Highness that marketing Tourism for the UAE as a single destination, within multiple and varied elements and attractions, consolidating the tourism sector in the country as one of the pillars of our national economy.
His Highness also launched the "The Most Beautiful Winter in the World" campaign, which is the first unified campaign for domestic tourism at the level of the UAE, and will continue for a period of 45 days, with the participation of all tourism agencies in the country, under the coordination of the Ministry of Economy, and with the support of the Information Office of the UAE government.
The campaign targets various groups of Emirati society, including citizens, residents and visitors, to encourage domestic tourism in the regions and emirates of the country as a whole, as one destination, while highlighting the characteristics and features of each emirate, and rediscovering the country's natural, geographical and historical wealth, and the multiple attractions across the Emirates.
This came in a special event held at the Al Marmoom Reserve in Dubai, during which His Highness Sheikh Mohammed bin Rashid Al Maktoum reviewed the relevant targets, enablers and plans, as part of the domestic tourism strategy in the UAE and the unified tourism identity, in the presence of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, His Highness Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the National Olympic Committee and Chairman of the Dubai Media Council, and His Highness Sheikh Ahmed bin Saeed Al Maktoum, President Dubai Civil Aviation Authority, President of Dubai Airports, Supreme President and CEO of "Emirates Airlines" and the Group, and Minister of Cabinet Affairs, Mohammed Abdullah Al Gergawi.
His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “The domestic tourism strategy is the beginning of unifying efforts ... and coordinating energies ... and exploiting all our tourism resources more ... and this campaign will be followed by campaigns and projects to develop this vital sector in our economy.” His Highness pointed out: “We launched an identity. "A unified tourism for the country because we want to be a unified tourist destination ... and a unified national economy ... and united opportunities for all UAE youth, wherever they are."
His Highness added: “Domestic tourism spending is 41 billion dirhams .. With everyone's solidarity and with the local federal coordination, we can double these numbers and create great opportunities for the small business sector in all regions of the country,” explaining his Highness that “working as a single Emirati team in the tourism sector will have good effects on all. Regions, and strengthens our global reputation as one destination, diverse and rich ».
His Highness explained that "the seven Emirates have great tourism experiences ... and huge resources ... and cultural, archaeological and urban treasures ... and our goal is to unify energies to maximize returns for everyone." And His Highness said: "We call on the private sector to benefit from this campaign ... and to strengthen the partnership with the government in such a way. It will benefit and accelerate the state's economic recovery. ”
His Highness Sheikh Mohammed bin Rashid Al Maktoum called on the people of all Emirates, regardless of their ages, interests and backgrounds, to interact with the most beautiful winter campaign in the world, by living an exciting tourism experience in which they discover the beautiful pearls of the Emirates, enhance their connection to the place, communicate with nature, and document Their experiences and sharing with the largest number of people across various social media sites.
The Minister of Economy, Abdullah bin Touq Al-Marri, Minister of State for Entrepreneurship and Small and Medium Enterprises, Dr. Ahmed Belhoul Al Falasi, Minister of State for Foreign Trade, Dr. Thani Al-Zeyoudi, and General Director, participated in presenting and discussing the axes of the domestic tourism strategy and the mechanisms set for its implementation. Department of Tourism and Commerce Marketing in Dubai, Hilal Saeed Al-Marri, Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Department of Tourism Development in Ajman, and Sheikh Majid bin Saud bin Rashid Al Mualla, Chairman of the Department of Tourism and Antiquities in Umm Al Quwain, and Chairman of the Commercial and Tourism Development Authority in Sharjah, Khalid Jassim Al Midfa The Acting Undersecretary of the Department of Culture and Tourism Abu Dhabi, Saud Al Hosani, the Director General of the Fujairah Tourism and Antiquities Authority, Saeed Abdullah Al Samahi, and the CEO of the Ras Al Khaimah Tourism Development Authority, Raki Phillips.
The domestic tourism strategy in the UAE was developed based on a vision based on the importance of building a comprehensive integrated tourism system at the state level, to regulate domestic tourism among the seven emirates of the country, in cooperation with various bodies and institutions concerned with the tourism, heritage and entertainment sector in the country, and to enhance the role of the domestic tourism sector in Supporting the national economy, so that it becomes one of its main tributaries, and building a unified tourism identity consistent with the objectives of the state's visual media identity, in a way that establishes the position of the UAE, in its various regions, as a tourist destination with distinctive characteristics, by celebrating all its components, in terms of domestic and foreign tourism, where it operates The strategy in this context is to achieve maximum levels of integration and joint coordination between various bodies and institutions working in the tourism and entertainment sector.
The domestic tourism strategy aims to shed light on the most important natural, cultural, heritage and historical attractions in the country, to investigate people's interests and aspirations, gather information, monitor the seasonal turnout and vital attractions, conduct field studies, and use them in the development of the tourism product as a whole, locally and federally.
The strategy also aims to highlight the specificity of the tourism experience in each of the seven emirates of the country separately, introducing the most important natural, heritage and historical monuments and the modern and contemporary monuments that it enjoys, and promoting the entertainment and cultural and community activities that it provides, making it an attractive tourist destination for visitors.
The internal tourism strategy also works to enhance the connection of the various groups of the Emirati society with the place, and to consolidate the sense of belonging, especially among the youth, so that this tourism is a form of education or rediscovering the country's cultural and natural wealth, and building a distinct image of each emirate and each region within the frame of the picture The most comprehensive of the state.
In the same context, the domestic tourism strategy seeks to improve the local Emirati tourism product, standardize it according to the highest approved standards, stimulate the diversity of tourism products in the country, and enhance its attractiveness to reflect the expectations of people of various interests and meet their desires, in addition to supporting local tourist identities under the umbrella of identity Unified tourism, in line with the visual media identity of the UAE, in the context of promoting its image and its position regionally and internationally.
The strategy also intends to develop a comprehensive and diversified plan to launch unified tourism campaigns and initiatives at the state level throughout the year.
The strategy defines a set of tools and mechanisms to achieve its goals, which include: building tourism capabilities and distributing resources, in a way that contributes to upgrading the tourism system in each emirate in a balanced and comprehensive integrated framework, supporting the growth of domestic tourism companies, providing all the necessary facilities for them, and encouraging investments related to projects Domestic tourism, developing policies, programs and plans for joint promotion of domestic tourism among the various emirates of the country in line with the unified tourism identity, developing academic and training programs in domestic tourism, preparing qualified cadres in this vital sector, coordinating local tourism legislation, and establishing partnerships between various institutions operating in The tourism field between the government and private sectors, and inviting the hotel sector and tourism companies to present promotional offers to people to encourage domestic tourism in the various emirates of the country, and to establish a unified website for domestic tourism in the Emirates.
Domestic tourism had witnessed activity in 2019, thanks to a package of promotional projects and initiatives that attracted a large segment of the Emirati society.
The volume of domestic tourism’s contribution to the national economy reached 41.2 billion dirhams, equivalent to $ 11.2 billion, last year, and the share of domestic tourism is about 23% of the total tourism sector revenues in the country, compared to 77% for international tourism, as the domestic tourism strategy seeks to double The figure and changing ratios to achieve a greater balance by 2030.
Mechanisms for implementing the domestic tourism strategy:
41 One billion dirhams was the contribution of domestic tourism to the national economy last year. Tourism marketing of the Emirates as one destination, consolidating the tourism sector as one of the pillars of the national economy. - The unified tourist identity of the Emirates is derived from the unified media identity of the country. |
Building tourism capabilities and distributing resources in a way that contributes to upgrading the tourism system in each emirate.
Supporting the growth of domestic tourism companies and providing all necessary facilities for them.
Encouraging investments related to domestic tourism projects.
Developing policies, programs and plans for the joint promotion of domestic tourism among the various emirates of the country.
Creating academic and training programs in domestic tourism.
Preparing qualified cadres in the local tourism sector.
Coordination between local tourism legislation.
- Establishing partnerships between institutions operating in tourism between the public and private sectors.
Inviting the hotel sector and tourism companies to present promotional offers to people to encourage domestic tourism.
Create a unified website for domestic tourism in the UAE.
Unified tourist identity
The unified tourism identity, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, in December 2019, is an extension of the visual media identity of the UAE, which seeks to consolidate the image of the UAE And its position in the global mentality, and uniting efforts and energies to celebrate the success story of the Emirates and transmit it to the world, by highlighting its features and advantages, and strengthening its position as a vital center of attraction in all fields.
The unified tourism identity aims to celebrate the natural, historical, civilizational, cultural and humanitarian components of the Emirates, to develop and support the tourism product, and to promote it as one of the most important pillars of the national economy, within the framework of the state’s policy of diversifying sources of income as part of its strategic development plan for the post-oil phase.
"The most beautiful winter in the world" is the first tourism initiatives and campaigns
The campaign "The Most Beautiful Winter in the World" is the first tourism initiatives and campaigns at the state level, within the framework of the internal tourism strategy in the UAE, as it is the first and largest of its kind at the federal level, within a comprehensive integrated vision that seeks to promote joint tourism, in coordination between various bodies and entities Concerned with the tourism, heritage and culture sector in the seven emirates of the country.
The campaign, which targets the Emirati community, will last 45 days, and is implemented by the Ministry of Economy in cooperation with various local tourism authorities and the UAE government media office.
The Most Beautiful Winter in the World Campaign aims to encourage domestic tourism among the emirates in the winter season, because this chapter provides an opportunity to learn about the beautiful natural, geographical and heritage assets throughout the UAE, from its north to its south, and to celebrate the unique features and features that characterize each emirate from Emirates of the state.
The campaign seeks to invest in the winter season to practice various recreational, cultural and sports activities in the country, and to take advantage of all the various attractions that its seven emirates provide in this season, which is characterized by an ideal spring weather, for a distinctive and different tourism experience in each region of the country that is characterized by a geographical nature. miscellaneous.
The campaign also seeks to consolidate the culture of winter tourism in the country among the various categories of Emirati society, to enjoy all aspects of the Emirati nature and terrain, from the beaches, mountains, desert, oases and reserves, in addition to focusing on exciting and fun activities, events and sports that can be practiced in the open air far from closed places. , Such as water and aerobic sports, hiking in the lap of nature that is covered in green, jogging, cycling and mountain biking, camping, organizing safaris in the desert, hiking the beaches, and other activities and sports that involve exploration and adventure.
The campaign constitutes an opportunity for family bonding, and the family’s keenness to spend quality time in the bosom of nature, or to undertake exploratory trips in various regions of the Emirates, so that people of different nationalities, cultures and interests can learn about new places in the bosom of nature, or visit landmarks of archaeological value. And civilization, and other vital destinations that constitute hidden jewels throughout the country.
The campaign seeks to encourage people of various groups to engage with it, with participation and promotion, including private individuals, athletes, media professionals, artists, and influencers on social media, so that they share their stories, experiences, adventures and discoveries with the Emirati community by posting photos and videos on their various communication accounts.
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