RT and Art. Lebedev Studio presented a collaboration for the 15th anniversary of the TV channel

The redesign of the black and green RT logo became the centerpiece around which the concept of the project was built.

The anniversary logo - RTXV (RT15 in the Roman numeral system) - embodied the characteristic features of the channel's work over the years of its existence.

The X symbolizes the fight against censorship of alternative voices in the media space, the V symbol represents the "mouthpiece" through which the voice of RT breaks through.

• RT and Art. Lebedev Studio presented a collaboration for the 15th anniversary of the TV channel

“Alternative view” and “free of speech” are the key themes of the collaboration between RT and Art Lebedev Studio.

• RT

Artemy Lebedev Studio has also developed a capsule collection of anniversary merch for the RT SHOP online store.

In total, the collection has three thematic lines, which included T-shirts, decorative pillows with sequins, bags, etc. The first line contains products with the anniversary RTXV logo.

The second uses a print - a camouflage "mosaic" of Russian and international voices in the information field.

The third line plays up the theme of confrontation between RT and censorship. 

• RT

Just like the RT channel, known for its flamboyant advertising campaigns, Art. Lebedev Studio has earned a reputation as a provocateur in the design world.

“RT has never been afraid to challenge, provoke and cause a stir in the world.

We, too!

Therefore, we gladly collaborated on the occasion of the anniversary, ”said Artemy Lebedev, founder and art director of the studio.

RT advertising campaigns have always generated a wide public response.

Back in 2010, the RT campaign, developed by McCann Erickson, was voted the best ad of the month by the jury at the Awards for National Newspaper Advertising (the ANNAs).

Major American airports refused to place RT advertising banners on their territory, considering them too provocative.

In 2014, outdoor advertising operators in London also refused to post posters for RT: For the second opinion, featuring former British Prime Minister Tony Blair and former US President George W. Bush.

Residents of the British capital saw only posters with the words Redacted ("Censored") and the name of the TV channel's mobile application.

In 2017, RT launched the Blame it on us! Ad campaign in London and Washington.

("Come on us!"), Ridiculing baseless accusations against the channel.

The ad caught the attention of ex-presidential candidate Hillary Clinton: "You may have even seen an advertisement on the London subway from one source of state propaganda, which they boast:" Watch RT and find out who we hack next. "

The provocative advertisement was written by journalists from The Washington Post, Evening Standard and other media.