It is not long until the supposedly biggest discount battle: Black Friday will take place again on November 27th.

Many retailers such as Amazon, Media Markt or Otto use this day and the following weeks to lure customers with discounts and special offers.

The shopping event marks the start of the Christmas business and is accompanied by a correspondingly large marketing effort.

It is no longer just one day - many retailers expand the event into whole discount weeks.


Black Friday

Secure your first bargain now at Amazon

On the last Friday in November, many retailers are offering some strong discounts.

The first Black Friday bargains are already available on Amazon.

View offers now

Black Friday: The difference to classic sales

Black Friday, Cyber ​​Monday, Singles Day: A flood of new bargain days is also spilling over to Germany and is overtaking the classic sales.


The most important difference: the discounts are already available at the beginning of the Christmas business and not in the last days before or even after the festival.

Black Friday and Cyber ​​Monday alone three days later should, according to experts, generate additional sales in the billions.

When is Black Friday?

Black Friday traditionally always takes place on the Friday after the American Thanksgiving Day.

This year it falls on Friday, November 27th, 2020.

Black Friday: These deals are already there

For those who don't want to wait until the end of November, the shipping giant Amazon is already "pre-glowing": until November 19th.

selected deals are presented daily.

The right of return applies this year until January 31, 2021, so that you do not take any risks with Christmas gifts.

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What is Black Friday?

Black Friday has been a permanent fixture in the US for decades, and every year millions of Americans gather in front of the shopping malls early in the morning, hoping to pick up the best bargains of the year.

The big online shops are also offering special offers and, in some cases, strong discounts on this day.

In Germany, Black Friday was introduced by Apple in 2006 when the US group released its Black Friday offers to German customers for the first time.

Since then, the day has firmly established itself in the German retail calendar.

Black Friday Germany: Who is participating?

In addition to the large online retailers Amazon and Ebay, numerous retailers from different areas take part in Black Friday.

These include well-known companies such as Otto, Saturn, Media Markt, Tchibo and Zalando.

While Black Friday in Germany took place mainly on the Internet for many years, it has now also made the leap into the country's pedestrian zones and shopping malls.

In the past, it has been observed in large cities that almost every retail sector - from the small bakery to the eyewear shop to the supermarket - wanted a piece of the Black Friday cake and lured them with appropriate offers.

Cyber ​​Monday: what is it?

If you missed out on Black Friday or haven't found the right thing, you can go hunting again three days later.

Cyber ​​Monday always takes place on the Monday after Black Friday, this year on November 30, 2020.

Black Friday Amazon: Cyber ​​Week

The shipping giant Amazon is calling out a whole “Cyber ​​Week” around Black Friday and is thus setting up a whole seven days of discounts and offers.

Amazon is promising big discounts on products in all categories for Cyber ​​Week and 55,000 lightning deals and daily offers, which should be reduced by up to 50 percent.

Black Friday offers: Discount hunters should pay attention to this


How much the customer really benefits from the campaign days is controversial.

The comparison portal Idealo.de came to the result in random samples that of 2237 products examined on Black Friday 2019 actually 1722 cheaper than in the previous month, 320 were reduced by 20 percent or more.

Large price jumps were therefore rather the exception.

The consumer advice center advises consumers to keep a cool head when hunting for bargains.

Price comparisons in search engines like idealo.de (like WELT belongs to Axel Springer SE) could be more worthwhile than the special offers on the day of the campaign.

WELT keeps track of everything for you on Black Friday and informs you about the best offers:

Black Friday: an overview of headphone offers and deals

Cell phones on Black Friday: Which smartphones are worthwhile?

Fully automatic coffee machines: You should pay attention to this on Black Friday

Tablets: Seven Tips to Find the Best Price


Laptops: How to save cash on Black Friday

Televisions: These models are available at significantly reduced rates

Cyber ​​Monday: Here you can find information and offers for the bargain Monday

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Black Friday


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