The State Cyberspace Administration of China carried out a special rectification of mobile browser chaos
Goodbye, endless advertising pop-ups
In recent years, with the rapid development of the mobile Internet, mobile browsers have gradually become an important window for netizens to obtain information on a daily basis.
However, mobile browsers have grown savagely and spread chaos frequently from the media network, making netizens unbearable.
In response to the strong problems reported by netizens, the State Cyberspace Administration of China recently conducted a special centralized rectification and supervision of mobile browsers.
Frequent chaos prescribes the right medicine
According to the data from the "Monitoring Report on China's Third-Party Mobile Browser Market from 2019 to 2020", the number of Chinese mobile browser users in 2019 is approximately 682 million, a growth rate of 4.4%.
With the rapid expansion of the mobile browser market, all kinds of network communication chaos flooded in mobile browsers.
Unexpected all kinds of advertising pop-ups, popular self-media "shocked bodies" and "headline parties", vulgar, spoof, erotic, false news, and bad values infiltrated in soft texts... The barbaric growth of mobile browsers has become self-media The gathering places and amplifiers that spread chaos not only worsen the network environment, but also provide a breeding ground for bad information and the gray industry chain.
According to reports, in response to the self-media network dissemination chaos in the mobile browser market, the State Cyberspace Administration of China strives to solve three prominent problems: First, it publishes various Internet news information collected and edited by "self-media" in violation of regulations, such as misinterpreting economic and people’s livelihood policies. , Spread "grass", spread rumors, stir up old news, fabricate "news", etc.; second, publish "headline party" articles, such as malicious exaggeration, "singing bad news", "selling miserable", fake speculation, etc.; third, publishing violates Bad information about the core values of socialism, such as spreading vulgar graphics and videos, hyping celebrity gossip privacy and entertainment gossip, etc.
Hit hard and prescribe the right medicine.
The State Cyberspace Administration of China’s centralized rectification and special supervision this time put forward clear rectification requirements and specific standards for mobile browsers, including: not publishing Internet news information compiled by “self-media” in violation of regulations, and not popping up any information published by “self-media” Such information shall not be used out of context, false exaggeration, offensive insults, sensationalism and other gimmick titles to hype hot and sensitive topics, shall not publish false information such as out of nothing, old news, speculation, patchwork, chasing shadows, etc., shall not publish vulgar, bloody and other bad information.
Cut the chain of interests behind
The first batch of special rectification lists of the State Cyberspace Administration of China include 8 mobile browsers with greater influence, including UC, QQ, Huawei, 360, Sogou, Xiaomi, vivo, and OPPO.
It is reported that this rectification action is not the first time that mobile browser companies have touched the "red line". Some mobile browser companies have been interviewed and rectified by relevant departments many times before.
Then, why the chaos of information dissemination in mobile browsers has been repeatedly banned?
In fact, behind the seemingly chaotic mobile browser market, there is a complete chain of commercial interests.
At present, China's smart phone market is highly competitive. In order to increase profits, mobile phone manufacturers often make a fuss about "software" such as pre-installed or recommended clients, system advertisements, and information flow products.
The mobile browser market, which has huge user scale and huge profit margin, is the "army battleground" of major mobile phone manufacturers.
"For terminal manufacturers, mobile browsers can increase user stickiness, understand user habits, and create opportunities for big data to monetize. Compared with news clients or social media platforms, mobile browsers enable mobile phone manufacturers to directly establish contact with users. Channels.” said Yang Guang, general manager of the Industry and Business Cooperation Department of China Mobile Research Institute.
According to industry analysts, mobile browsers are a direct channel for mobile phone manufacturers to recommend information to users.
In order to maximize profits, mobile phone manufacturers cooperate with third-party commercial information flow platforms to attract traffic through vulgar and inferior information, and then realize traffic monetization through advertising and e-commerce.
In this interest chain, mobile phone manufacturers do not have information monitoring capabilities, and most third-party commercial information flow platforms do not have Internet news information service qualifications, which ultimately leads to mobile phone users being constantly invaded by vulgar and bad information and various advertisements in mobile browsers .
Create a healthy content ecology
The relevant person in charge of the State Cyberspace Administration of China emphasized that all mobile browsers should conduct in-depth self-examination and rectification against the list of problems, draw inferences from one another and comprehensively clean up illegal information, and strictly control "self-media" accounts.
At the same time, establish and improve the editor-in-chief responsibility system and content review management standards, and take effective and effective measures from the system level to effectively prevent the occurrence of problems that disrupt the order of network communication.
After the completion of self-inspection and rectification, the network information department will inspect and evaluate the situation of self-inspection and rectification, and severely deal with mobile browsers that still have outstanding problems after the rectification.
In addition, the local network information departments will also conduct a comprehensive investigation of the local mobile phone browsers, and incorporate them into special rectification and supervision rectification as required.
"The special rectification of 8 mobile browsers this time is a wake-up call for the entire industry." Zhang Yi, chairman and CEO of iiMedia Consulting, believes that the rectification of mobile browsers has not only responded to user calls, but also prompted All platforms take the initiative to clean up illegal information, standardize content review management, and promote the healthy development of mobile browsers throughout the industry, thereby regulating the order of network communication on a larger scale, and helping to create a virtuous cyberspace.
"In the next step, we should supervise and implement rectification measures, and impose severe penalties on companies that fail to rectify. At the same time, we must strengthen the training and education of relevant practitioners, improve content productivity, discrimination and control, and create a positive and healthy content monetization ecosystem ".
Industry experts believe that mobile browsers are the content aggregation platform on the mobile Internet side, and content is the key to competition between different browsers.
This rectification will promote mobile browsers to create a healthy content ecology, optimize the order of information dissemination on the network platform, make it easier for users to obtain information, and make the network environment cleaner.
Gao Qiao
Gao Qiao