Chinanews.com, Hangzhou, November 12 (Tong Xiaoyu) "The "Double Eleven" discounts are very strong. The top ten fans who place orders are all free..." Taiwanese youth Chen Guanghe looked at the camera and picked up his hand. The dried sweet potato began to be promoted.

Although this is a virtual live broadcast, he still feels that he has gained a lot.

"Zhejiang's digital economy is very developed, and I have the idea of ​​doing e-commerce in Zhejiang in the future, and I want to build an e-commerce bridge between the two places."

　　Live delivery of goods has become a "standard configuration" for e-commerce and brand merchants.

On November 11, the "Zhejiang-Taiwan Youth Cultural Association" event was held in Hangzhou, Zhejiang.

Taiwanese youth followed entrepreneurs, live broadcast tutors and other "big coffee" to experience a live broadcast of goods.

Yan Yang, partner of Hangzhou Aixi Technology Co., Ltd., lectured on the main points of the live broadcast.

Photo by Wang Gang

　　Chen Guanghe is a student of Hangzhou Dianzi University from Taoyuan City, Taiwan.

"I'm half a Hangzhou native," he said with a smile. Grandpa is a Hangzhou native, and he often talks about Hangzhou to him, and he often speaks Hangzhou dialect at home, which leads him to yearn for Hangzhou.

　　When he graduated from high school, he chose to go to Hangzhou to complete his undergraduate studies.

But after coming to Hangzhou, what impressed Chen Guanghe most was not the landscape of West Lake, but the live broadcast atmosphere here.

Walking on the streets, Internet celebrities can be seen holding their mobile phones to shoot live footage.

　　Because he studied electronic information, Chen Guanghe was interested in live broadcasting, but suffered from no chance to understand the industry.

This event went into the cross-strait cultural and creative live broadcast room of Hangzhou Creative Design Center, which was an unexpected joy for him.

　　It is reported that the Hangzhou Creative Design Center has attracted 298 enterprises, including the well-known brand of Taiwan’s cultural and creative industry Wu Qing Jindiao, Taiwan’s Jiang Physician Health Shop, and the mainland industrial design leader Feiyu Design.

In 2020, the center and the Taipei Industrial Design Development Association jointly set up a live broadcast room for cross-strait cultural and creative enterprises, aiming to build a platform for cross-strait cultural and creative enterprises to open up market.

　　At the event, Yan Yang, a partner of Hangzhou Aixi Technology Co., Ltd., acted as a live broadcast tutor, starting with live broadcast platform classification and live broadcast key points, and gave a live broadcast class to Taiwan youths.

　　"If a good live broadcast fails to attract the audience 3 seconds before the opening, the live broadcast will fail." Yan Yang wrote down the main points on the stage, and Chen Guanghe "swiped" his notes off the stage.

　　After Yanyang's guidance, when it was Chen Guanghe's turn to sit in front of the camera to promote the product, he was at ease.

This experience also gave him an idea: to do a good job in the e-commerce industry to introduce high-quality mainland products to Taiwan.

　　"I want to build an e-commerce bridge between the two places." Chen Guanghe hopes that he can use this to promote economic and cultural exchanges and cooperation between the two sides.

　　Wang Qianhui from Taiwan also feels very rewarding.

"It's very enjoyable to look at, and I really understand the live broadcast industry better." Wang Qianhui is a student of Zhejiang Sci-Tech University majoring in clothing.

For her, the live broadcast experience is to get acquainted with the market in advance.

　　After graduating, she wants to stay on the mainland and engage in professional-related work, so she can't avoid dealing with live broadcasts.

She hopes to use Zhejiang e-commerce live broadcast method to devote herself to entrepreneurship.

　　Yu Jianguo, the executive deputy general manager of Hangzhou Creative Design Center Co., Ltd., has been committed to promoting cross-strait cultural and creative cooperation throughout the year.

"In the past two years, more and more young "makers" have clearly felt willing to come to Zhejiang to "root"."

　　In his view, the cultures on both sides of the strait have the same roots, and there are many similarities in consumption habits and markets.

For many young Taiwanese who want to start a business in Zhejiang, the e-commerce live broadcast economy is an excellent starting point.

"We also welcome more young people from Taiwan to our live broadcast room to explore new ways for the integration and development of cross-strait cultural and creative industries." (End)