Apple announced 3 new computers, which are "MacBook Air", "MacBook Pro" and "Mac Mini" (Mac Mini), which work through the "M1" chip (M1 Which it developed in its labs instead of Intel processors.

The move marked the end of a 15-year partnership where Intel processors powered Apple's laptops and desktops, as well as a major shift in the semiconductor industry.

According to estimates by market research firm Gartner, Apple is the fourth largest PC manufacturer in the world, so its plan to use its own chips in its entire range of laptops and desktops is a blow to Intel.

“We believe that Intel processor-based computers, such as the 11th generation Intel Core mobile processors, provide global customers with the best experience in the areas they value most, as well as being the most open platform for developers,” Intel said in a statement.

Apple's chips are based on ARM technology, instead of the "x86" architecture used by Intel chips. ARM technology was originally designed for mobile devices, as the chips built with ARM designs are more efficient, which leads to longer battery life.

Apple's justifications for this step can be summarized in the following points:

Apple's strategy to own the basic technologies

The company has a long-term strategy to own and control the core technologies behind the products it manufactures, and for computers, the silicon processors that power computers are the most important technology in these devices.

Apple invested heavily in the silicon division, including major purchases, such as the purchase of PA Semi in 2008 for $ 278 million, and the purchase of part of Intel's modem business in 2019 for $ 1 billion.

The company has been building A-series chips for iPhones, iPads and smart watches since 2010, and is now providing essentially the same technology to laptops and desktops, meaning that all Apple computers essentially run through the same frame.

The Apple Silicon chip is in line with Apple's strategic goal of controlling an entire group, so it now has everything in computing from silicon to the software to how the user moves the mouse.

Controlling its technologies helps integrate its products more deeply, and it also means that it manages its schedule - as chips take 3 years to develop - and has strong control over costs.

Apple believes it can innovate faster than Intel and Qualcomm's standard business model.

Intel lags behind competitors in developing chipmaking technology (European News Agency)

Intel not developing its products:

Intel lags behind chip competitors in terms of manufacturing, as the M1 chip in new Mac computers uses newer chip manufacturing technology compared to Intel manufacturing technology.

Intel is well-known for controlling its own factories around the world, compared to Apple, which contracts with companies in Asia to manufacture chips according to their own specifications, and TSMC - Apple's partner in the chip manufacturing - can make 5-nanometer chips while it can't Intel that.

Intel has faced some challenges over the past two years on the manufacturing side, and the CEO of Intel said earlier this year that he is considering outsourcing manufacturing, like Apple does.

In light of the challenges Intel faced in moving to 10 nanometers and 7 nanometers, other companies, such as TSMC and Samsung, have launched with great force by acquiring a key advantage of Intel.

Laptops work like phones:

Apple explained that Mac computers with M1 chips are better products than the old models, mainly because these chips provide better performance and longer battery life, which they cannot achieve with Intel chips.

It is clear that the new Mac devices will improve battery life, as previous Apple chips were used in smartphones and tablets, which contain much smaller batteries.

The company emphasized during the launch event how it is essentially evaluating the chips by performance per watt, not raw.

According to the company, the MacBook Air can continue to work for 15 hours of surfing the web on a single charge, meaning there is an increase of approximately 30% in battery life compared to the announced battery life for the previous Intel processor model.

Apple said the new Macs also work like phones or tablets, with features such as the ability to wake up immediately.

Apple has not stopped selling laptops with Intel processors, and its high-end laptops are still based on Intel, indicating that there are still performance advantages for some Intel chips.