Several companies in Strömstad lost up to 85-90 percent of their sales during the year.
In that perspective, things have gone well for Strömstad spa and resort, where you can now look back on a year where "only" half the turnover disappeared.
Annika Fritzén, creative director, sees two underlying factors: that they dared to switch to the Swedish market quickly and that the companies in the hospitality industry in Strömstad began to cooperate.
- The destination Strömstad is more important than us, it's a bit awful to say so but you have to understand that it is so, she says.
Uncertainty ahead of 2020
Nobody knows what 2021 will bring for the municipality, but there is concern about high unemployment.
Annika Fritzén feels confident that meeting and conference operations will not return to normal and that it is therefore important to find other markets that can fill that void.
So you are positive for next year?
- Yes, it's me, but it's not always easy.
But the mindset is important, we have to believe in ourselves, she says.