Invite readers to buy "reliable information"

Media experts: traditional journalism, like food and medicine

The results of the report appeared to differ from the opinions expressed during the past years. From the source

A media report prepared by a group of experts, researchers and workers in the world's most prestigious media institutions considered that media institutions should deal with their journalistic and media production, such as dealing with any service and commodity essential for the continuation of human life, such as food and medicine.

He explained, during his review of his findings, that societies must get used to buying accurate and correct information that affects their lives and their ability to make decisions that protect them and help them continue life, especially in times of crisis and danger.

The results of the report appeared to be different from many of the opinions that have been raised during the past few years, according to which the salvation of traditional journalism, in its written and electronic versions, and its ability to continue is unlikely, and that traditional media institutions, with long experiences, must transform completely and radically to digital journalism.

The results announced at the start of the second day of the World Association of Newspapers and News Publishers (WANE) conference, "One Ifra", indicated a set of facts, on top of which is that the success of institutions to survive and survive and their ability to excel in digital journalism is governed by their success and ability to continue first in professional journalism. And in the field of written journalism, which I worked for for years.

Also, her failure to achieve achievements in what she used to do, will be the reason for her failure in any type of journalism she will turn into, and that the secret is not the use of modern technologies, the speed of publication and the number of followers, but rather the ability to maintain professionalism and invent new tools that help create channels. Availability of funding sources that enable it to maintain independence and professionalism in practicing journalistic work.

The results did not negate the need to develop digital platforms, but they confirmed that the traditional press that maintained depth, accuracy and professionalism, was able to prove during the invasion of Corona the world that it is a primary, if not the only, source of accurate and reliable information, especially at times. Crises and difficulties that threaten people's lives.

The head of the British Creative Media Consulting Group, Joan Senor, stressed that it is not useful to think anymore about the need to obtain financing through advertising companies, but rather to the readers and followers as a source of funding, especially as this will enable these institutions to maintain their independence and solve their most important problems. , Namely, dependence on the source of funding, whether from a governmental or private entity.

He pointed to the success of many traditional media organizations in selling content and providing resources to meet their needs, maintain the newsroom and work from within media organizations through their subscriptions and purchase of products through different and innovative methods and channels.

He stressed that the facts reached by the report reaffirmed that true and professional journalism cannot work from home or from a distance, and that the basis of journalistic work stems from the field and is based on gathering information and analyzing it based on live observations and direct contact with news and information sources, and not by relying on what is published. In social media and its various platforms.

He added that working from within media institutions and newsrooms is an important factor in producing distinguished journalistic material, because it provides an atmosphere of interaction, exchange of ideas and refinement.

Senor presented a number of business models adopted by some media organizations, whether in presenting their journalistic work and selling media content, such as selling the time spent browsing the copy and the newspaper's website, instead of selling the material, news, or report, as well as providing various packages of weekly subscription packages or Monthly or annual.

One of the conference sessions dealt with Facebook projects in training journalists and financing media institutions in times of crisis and wars. Another session dealt with the difficulties that journalists faced while working from home during the complete quarantine of Corona, specifically women and their mothers or fathers responsible for their children alone.

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