Fast food chain'Burger King' is drawing attention after promoting its biggest rival,'McDonald'.
On the 2nd in local time, Burger King, UK, posted a post titled "Please order food at McDonald's" on the official SNS.
Burger King said, "I didn't even dream that we would do this kind of favor," he said. In addition to McDonald's, Burger King listed and promoted numerous competitors such as KFC, Swayway, Domino Pizza, and Pizza Hut.
Burger King said, "There are too many to mention, but we recommend that you order meals from companies like these", which puzzled readers.
The real reason for the unexpected'competitor promotion' was revealed in the following article.
“(Difficult with Corona 19) Fast food companies that employ thousands of employees at this time of the day desperately need support from their customers today. If you want to help, take advantage of delivery orders, pack orders, or drive-throughs."
The UK reintroduced blockades across England and decided to ban restaurant operations except packaging and delivery when the rate of re-proliferation of Corona 19 accelerated and the cumulative number of confirmed cases reached 1.05 million as of the 3rd (local time). Burger King advertisements released in this situation are interpreted as representing the food service industry, which has become inevitable, encouraging people's attention and consumption, while expressing a willingness to solidarity with competitors facing the same difficulties.
The advertisement ends with a post saying, "Waper, the representative menu of Burger King, is always a good choice, but McDonald's Big Mac is not bad." "It's an advertisement."
This is'News Pick'.
(Photo ='BurgerKingUK' Twitter)