Chinanews.com, Nanning, November 3 (Reporter Yang Chen) Entering November, the mainland's "Double Eleven" network concentrated promotional activities intensively "online", hundreds of millions of "finalists" poured into the e-commerce platform to place orders and share shopping carnival.

But for Taiwan compatriots on the other side of the Strait, this year's "Double Eleven" online shopping carnival is joyful and worrying.

　　"I have purchased a batch of snacks, winter clothes, and furniture, and I am ready to join you in the "Double Eleven" event." The "post-80s" young people from Wenzhou University who came to Nanning to participate in the 16th Guangxi-Taiwan Economic, Trade and Cultural Cooperation Forum Teacher Xu Jinming told a reporter from Chinanews.com that he has come to the mainland to study and teach for 7 years, and online shopping has become an important part of life.

　　"The daily necessities, electronic products, and even large pieces of furniture and home appliances in life are almost all online shopping. The mainland's e-commerce and logistics supporting services are very convenient, allowing consumers to purchase high-quality and inexpensive products. Taiwan's e-commerce is still developing. In the process, logistics efficiency also needs to be improved." Xu Jinming believes that the "Double Eleven Online Shopping Carnival" is a happy and harmonious festival for both consumers and businesses. Consumers can buy what they need and businesses can take advantage of it. Expand sales and increase profitability.

　　Xu Jinming said that this year due to factors such as the epidemic, cross-strait economic and trade exchanges have been affected.

"E-commerce can become the future direction of development. Some high-quality agricultural products from Taiwan can enter the mainland market through e-commerce for mutual benefit."

　　It is optimistic about the market prospects of e-commerce that Huang Weitong, a Taiwanese businessman who has invested in the snack food (nuts and dried fruit) industry in Guangxi, has opened an online shop on the e-commerce platform since last year.

During the forum, she also formed a team to live broadcast the goods.

　　"From November 1st, we have cooperated with Alibaba, Pinduoduo, Kuaishou, Douyin and other platforms to carry out live broadcast delivery. We plan to have a single-day sales of about 500,000 yuan. At the same time, we have also launched a series of promotional programs in online stores. "Huang Weitong said that e-commerce is a good platform for manufacturers, and it is also in line with young people's preferences and future development trends.

"Online shopping provides more choices for people who don't have time to shop. At present, our company purchases are basically done online."

　　In fact, not only Taiwanese in the mainland can enjoy the convenience of online shopping, but people living in Taiwan have also tasted the dividends brought by the mainland e-commerce market since October 2019.

According to Taiwan media reports, "Taobao Taiwan" currently has more than 30 million products on its website.

After "Double Eleven" last year, Taobao Taiwan's downloads exceeded 2 million, and its monthly performance increased by about 15%.

　　"Many of my friends use'Taobao Taiwan', where you can buy products from all over the mainland. Taiwan's high-quality products can also go out through this platform. This is a good platform for cross-strait economic and trade circulation." Huang Weitong said.

　　However, in less than a year, "Taobao Taiwan" was forced to withdraw from the Taiwan market and ceased its functions such as user order placement, merchant check-in, and merchandise listing on October 15.

This year's "Double Eleven", Taiwanese people find it hard to share online shopping spree.

　　Huang Weitong said: "It's a pity!'Taobao Taiwan' has brought tangible convenience and benefits to Taiwanese consumers and enterprises. It is a pity to stop using it."

　　Zhang Guanhua, deputy director of the Institute of Taiwan Studies of the Chinese Academy of Social Sciences, pointed out that the suspension of the use of "Taobao Taiwan" is a great loss for companies producing in Taiwan.

In the current Sino-US trade friction and the global economic recession, export sales are facing new difficulties.

E-commerce is an important channel for Taiwanese goods to enter the mainland's domestic market.

Promoting products to the domestic market through e-commerce and platform organizations can alleviate the urgent needs of enterprises.

Especially during the epidemic and the "Double Eleven" period, the loss of this platform is very obvious for Taiwan's special products to seize the business opportunities of the mainland's Double Eleven online shopping festival.

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