【Science, Education, Culture and Health】The appointment of Taiwan youths to Zhejiang make-up: what is painted is quality is culture
China News Service, Hangzhou, October 22nd. Title: Taiwanese youths go to Zhejiang make-up appointment: what is painted is quality is culture
Author Tong Xiaoyujiang Yang Ye
"Grow grass! It turns out that Zhejiang's make-up products are still so easy to use, and they are absolutely explosive!" After a round of make-up experience, Tu Zhongcheng from Taipei, Taiwan picked up a powder cream in his hand and said he wanted to place an order quickly .
More than 10 young people from Taiwan have recently entered Zhejiang beauty companies to learn about the rejuvenation of the mainland's makeup industry and discuss the essence of oriental aesthetic culture.
In recent years, innovation and creativity in the mainland cosmetics industry have been in the ascendant.
At the moment when it is calling for "Made in China", Zhejiang Beauty Makeup is practising internal skills while bringing forth the new.
From creating cosmetics IP to cultural shaping, a road to industrial rejuvenation has been taken.
The experience place of this event-Mao Geping Cosmetics Co., Ltd. launched the MAOGEPING beauty brand in 2000, which is one of the "2019 Zhejiang Top Ten Beauty Brands".
Wang Qianhui is one of the young people from Taiwan who participated in the event and a student of Zhejiang Sci-Tech University majoring in clothing.
As the makeup model for this event, she tried national fashion makeup.
In the makeup process, she used a variety of makeup from the "Qi Yun Dongfang" series launched by the Mao Geping brand in cooperation with the Palace Museum Cultural and Creative Industries.
It is reported that this series of cosmetics presents traditional Chinese cultural elements in product packaging and colors.
For example, the pattern on the eyeshadow plate comes from the Forbidden City cloud pattern, the pattern on the lipstick comes from the Forbidden City plum blossom, and the color of the lipstick is the color of the red pillar of the Palace of Supreme Harmony.
Taiwanese youth Zhang Zhenni is now a student at Zhejiang University of Finance and Economics.
Most of her knowledge of Zhejiang cosmetics comes from live webcasts.
"I have been wearing makeup for 3 years, and I have known the MAOGEPING brand for two years. It completely subverted my impression of mainland makeup brands."
In her view, especially in recent years, mainland brands have made great progress in cultural creation.
"It feels very soulful. Especially those makeup plates with auspicious clouds printed on them are quality and culture."
As Zhang Zhenni said, combining traditional culture with modern makeup is the norm for the development of beauty makeup in mainland China.
Mao Huiping, vice president of Mao Geping Cosmetics Co., Ltd., said that as early as the beginning of its establishment in 2000, the company set its development goal to build a national brand.
"Color cosmetics can't just be good-looking, but also cultural. We must make a truly national boutique from the inside out." (End)