How to protect the "old age" under the hot short video
Recently, the police station in the West Terminal District of the Public Security Bureau of Capital Airport received an alert: When an 85-year-old grandmother was watching a small video, every time she saw a middle-aged actor calling her sister, she felt cared for. So he fell in love with the actor, so he flew to Beijing to meet him, but after getting off the plane, he didn't know where to go, so he asked the police for help.
However, these videos are produced and synthesized, and frequently pushed to the elderly through big data.
It is reported that this is not the first time the airport police rescued an old man who chased stars (October 21, Beijing Daily client).
Not long ago, the topic of Weibo #靳东的迷老粉有多疯狂# rushed to the hot search on Weibo.
An aunt in her 60s in Jiangxi believes that "Jin Dong" on the Douyin platform has fallen in love with herself, separated from her husband, and supported every live broadcast of "Jin Dong".
After the matter was fermented, "@靳东工作室" refuted the rumors, saying that actor Jin Dong had never opened an account on any short video platform, and that the fake account was suspected of infringing his right of portrait and name, and he would be held accountable through legal channels.
The October Platform Punishment Announcement issued by the Douyin platform showed that multiple illegal accounts that counterfeit celebrities have been blocked.
A lot of such incidents have occurred in recent times, and many netizens find it ridiculous. Taking celebrity photos as their avatars, the interviewed videos with dubbing are deemed to be themselves. Is it too easy to be cheated?
However, many people are deceived and believe in it, as can be seen from the comments of netizens on related Weibo.
Among them, "old age" accounted for the majority, especially women in rural areas.
In fact, it is not smart to defraud users’ attention and clicks through counterfeit accounts, and then to use e-commerce, rewards and other forms of fraudulent methods and monetization routines. However, many middle-aged and elderly people have short exposure to smartphones, less knowledge, and better discrimination skills. Poor, when the spiritual life is empty and the children are not around, the "good middle-aged man" on the screen greets him and keeps sending out "Dear sister, I keep sending you messages, why don't you return to me" etc. Inductive language is easy to believe.
The harm is obvious to the middle-aged and elderly people caught in the "situation".
Emotionally, I think I am falling in a relationship, creating a estrangement from my family and affecting my old life.
In terms of money, he supports the business of his "brother" in the live broadcast room, buys e-commerce products, and is even guided to make money on external platforms.
It should have been a platform for broadening horizons, but it has become a stage for some middle-aged and elderly people to be deceived. It is urgent to put this matter on the agenda.
Older people need to learn how to improve their ability to discern. Needless to say, children can’t blame the elderly blindly. They should strengthen guidance instead of trusting the content on the Internet.
But another important aspect is that the platform needs to be strengthened from the source.
Middle-aged and elderly people are also important customer groups of major short video platforms. After the "fake Jin Dong" incident triggered a heated discussion, the platform quickly took action. The "fake Jin Dong" account was basically blocked and is worthy of praise, which also proves that the platform has Ability to control false accounts.
Red Star News reported that the production and operation of these "stars" has become an industry, targeting middle-aged and elderly women.
In this case, the short video platform needs to be reviewed during account registration and video release. It must play a role in this process and cannot be a display.
Judging from media reports, big data recommendations allow middle-aged and elderly people to continuously receive so-called “star” information.
While the platform can guess that users like the content, it is believed that it is also capable, or to further improve the ability to judge the falseness and harmfulness of the content. Do not use this method to push these "illusory" information to middle-aged and elderly people.
In the past, we paid more attention to the protection of minors in the short video platform. Various policies and regulations have been gradually improved, and good results have been achieved.
We hope that under the situation that network media is getting deeper and deeper into social life and becoming more and more popular, we should also pay attention to the "old age she and him" and protect the "old age she and him."
Cui Xiaoli