A campaign to raise awareness among teens against gender-based violence

Touching, insults, cyberstalking: gender-based and sexual violence can begin in adolescence, underlines an awareness campaign launched Thursday on social networks and in the transport of Île-de-France, which calls on boys to commit to change behavior. 

Some 40% of women victims of sexual violence were under fifteen at the time of the facts, but this phenomenon "goes completely under the radar, nobody realizes it and nobody hears it", explained to AFP Marie-Pierre Badré, gender equality delegate for the Île-de-France region and president of the Hubertine Auclert center, at the origin of this campaign.

"Unfortunately, at this age, there is a form of trivialization of sexual violence. When they are judged for their behavior, or treated as p ..., teenage girls tend to find it normal", she lamented .

Encourage young people to take action

Under the hashtag #PlusJamaisSansMonAccord, this campaign is aimed at high school students aged 15 to 18, and aims to "help young people to spot and identify specific forms of gender-based and sexual violence and to encourage them to take action. ". 

The messages are addressed to the victims ("where to find help?"), But also to the witnesses ("how to react? What to say to the victims?)", And want to encourage the boys to "engage and refuse the violence ".

"I didn't want to, he forced me", "he posted a nude of her, it made us laugh", "you put a hand in the halls": these slogans will be available on posters and a brochure distributed in all high schools in Île-de-France, but also in regional trains.

The messages will also be accessible to the greatest number, via the site www.plusjamaissansmonaccord.com, and will be relayed by "influencers" to the hundreds of thousands of young subscribers on Instagram or YouTube, including a "lifestyle" influencer, comedians and a BMX bike champion.