When the former Prime Minister Göran Persson appointed new ministers, one of his pieces of advice to them used to be to try to make themselves known among the voters.
The aim was to be able to build trust in the next step, something that is much more difficult for a politician who is unknown among the voters.
Novus has examined both how well-known the government's current ministers are among voters and how much trust there is in them.
Some of the most famous ministers are also those whom voters have the most confidence in, such as Prime Minister Stefan Löfven and Minister of Finance Magdalena Andersson.
But being famous does not automatically give confidence, this survey shows.
Indication that corona crisis confidence is declining
The Green Party's two mouthpieces, Isabella Lövin and Per Bolund, have admittedly managed to make themselves well known, but at the same time have low confidence among voters.
Both Isabella Lövin and Per Bolund end up in the top five when it comes to celebrity, but are still far down the list of trust.
Most famous in the government is otherwise Prime Minister Stefan Löfven.
All voters know him, according to Novus.
Löfven also tops the confidence league with 35 percent, admittedly a significant decline since the last survey, but still a few percentage points before the second, Minister of Finance Magdalena Andersson.
But it is not just the Prime Minister who is losing confidence in this investigation.
Both Minister of Energy and Digitalisation Anders Ygeman and Minister of the Interior Mikael Damberg are declining significantly, which means that they are slipping down to fifth and seventh place in the Confidence League, respectively.
Novus' confidence barometer is one of several surveys that indicate that confidence in the government is declining as a consequence of the acute corona crisis being pushed out of the political agenda and replaced by issues such as crime and migration.
Only two ministers with a positive balance measure
In fact, all but one of the ministers in Löfven's government are losing confidence in this survey, including the Minister for Higher Education, Matilda Ernkrans.
She holds the positions, but on the other hand is at such a low level and is so unknown among the voters that it is difficult to draw any real conclusions about this.
The balance measure is also interesting.
For the vast majority of ministers, this value is negative, ie more people state that they have low confidence than those who state that they have great confidence in the respective government minister.
In fact, only two ministers have a positive balance sheet;
Minister of Finance Magdalena Andersson and Minister of Defense Peter Hultqvist.
The Green Party's two spokespersons have the worst balance measures, Per Bolund (-39%) and Isabella Lövin (-49%).
Nordmark unexpectedly unknown
The list of Sweden's most unknown ministers is topped by Minister of Rural Affairs Jennie Nilsson (S).
As many as 66 percent state that they do not know who she is.
Minister of Civil Affairs Lena Micko (S) will come shortly afterwards, as will Matilda Ernkrans and Minister of Foreign Trade Anna Hallberg (S).
Minister of Labor Eva Nordmark (S) is also unknown to a majority of the country's voters.
It may seem a little strange considering that Nordmark was in focus for news reporting last autumn when the opposition threatened to fire her due to the changes within the Swedish Public Employment Service.
One conclusion can be drawn, however: Several of Stefan Löfven's ministers have obviously failed in what Göran Persson described as so important, that is, to make himself known among the voters.