Chinanews Client Beijing, September 23 (Reporter Cheng Chunyu) "2020 is the first year of China's online office industry. The entire market has been completely formed, and products and users have become mature." Jinshan Office Chairman Ge Ke said on the 23rd.
On September 23, the Beijing Winter Olympics propaganda team walked into the office of Beijing Jinshan.
On September 23, the Beijing Winter Olympics publicity team walked into the office of Beijing Jinshan to launch the "500-day countdown to the Winter Olympics series", during which Ge Ke was interviewed by the media.
Ge Ke introduced that due to the epidemic, the demand for remote office broke out. Within 15 days, the monthly active users of Kingsoft Documents increased by 100 million, and the activity of conference and other products increased by more than 200 times.
"Not only Kingsoft Office, but also many manufacturers that provide online office services have achieved great development due to the surge in user demand. Many products and functions have been verified, and many technical details have been rapidly iterated and polished. Users are also growing, from the beginning. It’s hard to use, but after a few months, I have already started to use a variety of online office services very familiarly."
According to an industry report recently released by iiMedia Consulting, in February this year alone, more than 18 million companies in my country resumed work using the online remote office model, and more than 300 million people used online office applications.
"Related reports from iiMedia show that my country's online office market reached 28.8 billion yuan in 2019. It was originally expected that the market size will reach 44.9 billion yuan in 2020, with a growth rate of 55.9%. However, considering the epidemic, China's online office market in 2020 can be said It has exploded in an all-round way, and as user habits gradually develop, its market potential will be further released." Ge Ke said.
Ge Ke, Chairman of Kingsoft Office
"In the second half of the year, our main task is to keep users who have experienced remote office efficiency and convenience in the first half of the year." Ge Ke said that in the second half of the year, with the stabilization of the epidemic, there will be an explosion of remote office user data. Part of the decline, but throughout the first half of the year, especially during the home office period, many users were educated to start document-based online collaboration. These people will be the core users in the future. "Moreover, this data has not declined, but is increasing. of".
Ge Ke believes that as a new and more efficient office form, online office has been widely experienced by users. The industry as a whole will have very large growth potential. The specific market growth space is not easy to predict, but from the major companies Looking at the user growth data, I believe the market space will be several times or even higher.
“In the next step, Jinshan Office will enrich collaborative office, not only document collaboration, but also create collaboration scenarios such as to-do, calendar, and meetings based on more office scenarios. This is our important direction.” Ge Ke said.
As the contractor of this series of lecture tours, Kingsoft Office is the official collaborative office software provider for the Beijing 2022 Winter Olympics and Paralympics.
In this regard, Ge Ke said that purely from the perspective of brand awareness and user coverage, WPS has a very high recognition in China, but we are well aware of the brand influence of the Winter Olympics, and hope that this event can help WPS products. The brand has once again been greatly improved.
"Especially in the young user group, the brand appeal can be improved. This is what we expect." (End)