A moon cake resembling a round full moon is made by putting stuffing made of various ingredients into a dough, dipping it into a mold, and then baking it.
Mooncakes in China, like Songpyeon in Korea, represent the mid-autumn festival on August 15th of the lunar calendar.
Chinese people eat mooncakes with their families and give gifts to relatives and close acquaintances.
The size of the moon cake market in China has grown from about 2.2 trillion won in 2015 to 2.2 trillion won last year.
There are 1.38 billion open channels.
As the Chinese economy quickly recovers from the effects of Corona 19, the moon cake market growth is expected to continue this year.
[Investment Analyst Zeng Kwang/Guosen Securities Consumer Sector: Mooncake consumption is expected to increase steadily as departures and long-distance travel in Korea decrease during the holiday season, and family gatherings increase at home.]
Foreign franchise companies such as Starbucks, KFC and Pizza Hut. It has been releasing moon cake products, and moon cakes made with various ingredients such as meat, coffee, chocolate, fish, ice cream, etc. are showing one after another.
[Zhou Xue/Moon Cake Company Official: This year, we added a variety of Sichuan flavored products.
For example, Xiaolongxia (crawfish) mooncakes are also spicy.] Due to
the luxury customs regulations of the Chinese government, luxury
mooncakes
and group purchases of mooncakes by government agencies have disappeared, and low-priced products or individual packaging are gaining popularity. .
However, as mooncakes that tricked the expiration date or counterfeit famous trademarks were also continuously caught, consumer anxiety is not going away.