France: the army in the field to recruit 16,000 volunteers
The 2nd Dragons Regiment, a unit of the French Army, during the parade on July 14, 2020. Ludovic Marin / POOL / AFP
Text by: RFI Follow
4 min
The army launched this Saturday, September 12 its recruitment campaign.
Some 16,000 positions are to be filled in 15 major fields of activity, ranging from infantry to information technology.
The army will now rely on new technologies to address a young audience that it wishes to recruit.
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A slogan: "
Dare the army
".
For a month and on all screens, the institution communicates exclusively.
During these weeks, no recruitment campaign for the police or the firefighters.
The engagements are open in the army and it makes it known.
A shocking campaign with clips shot with real soldiers.
The objective: to show unvarnished the reality of military life.
And to reach the right audience, the Internet is used on a large scale this time.
“
We have 165,000
young people who, in one way or another, come into contact with the army and around 36,000
walk through the door of the recruiting center,
informs Florence Parly
,
the Minister of the Armed Forces. .
This recruitment campaign will be deployed through the digital channels that are most used by young people.
We need young people
.
"
Whether you are passionate about sports, mechanics, code or new technologies, there is a job for you.
These are demanding jobs, but with determination and hard work, everyone has their chance.
Efforts open doors.
So dare: https://t.co/j9JcYa9TZh pic.twitter.com/FRJN3fto3i
Florence Parly (@florence_parly) September 12, 2020
"
Girls and women
"
The army guarantees a progression according to merit and also opens its doors wide to women.
The Army must set an example and become more feminine, insists its Chief of Staff Thierry Burkhard.
“
Girls and women must dare to come.
We need women.
This in no way takes away the demanding, hard side of the job, but women and girls are capable of doing it, whether they dare to come.
"
After the health crisis, the army wants to speed up recruitment.
16,000 positions are therefore to be filled and as many next year.
With the MINARM @florence_parly to launch the new recruitment campaign of the @ armyedeterre.
We are recruiting 16,000 young people ready to accept demanding training in order to learn how to face complex situations in France and abroad tomorrow. # NosJeunesOPS pic.twitter.com/C7S4PmC30W
Chief of Staff of the Army (@CEMAT_FR) September 12, 2020
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