China News Service, Beijing, August 21 (Wu Kan) Since the outbreak of the new crown pneumonia epidemic, the business of overseas Chinese restaurants has suffered heavy losses. With the resumption of work and production in many places around the world, Chinese catering companies are exploring takeaway models, distributing loving Chinese food, trying robot delivery...They have their own unique tricks, seeking vitality under the huge survival pressure, and looking forward to the recovery of the overseas Chinese catering industry.
Deeply cultivate the takeaway market from offline to online Chinese restaurants
The epidemic has promoted overseas traditional Chinese restaurants to adjust their business models and expand their takeaway business. Nowadays, Chinese food delivery is no longer just "food delivery", and the industry has put a lot of effort in updating the dishes and packaging.
According to Zhao Yong, the founder of "Junzi Canteen", a Chinese-style simple meal in New York, the communication methods and spaces between customers and restaurants have changed, and the marketing model and the taste of dishes will naturally be adjusted accordingly. “From offline to online, from the paper menu in the store to the mobile phone sitting on our sofa, from manual sales in restaurants to online sales, we need to change a lot.”
For example, Zhao Yong, the dishes need to be transported on the road for more than 20 minutes. How to ensure that the taste is not affected, you need to improve the dishes and upgrade the outer packaging; in addition, the restaurant also strives to improve the customer ordering experience, such as launching different themes every week "Cloud Flash" menu.
The Haizhen Restaurant in Rosemeet, Southern California, is also working hard on take-out packaging. The restaurant manager Lucy recently spent tens of thousands of dollars on two plastic packaging machines. The take-out dishes are clean and hygienic after plastic packaging, and the temperature can be locked; the restaurant also launched Special delivery boxes for office workers nearby, such as $22 lobster noodles and $30 crab oil rice.
In Melbourne, Australia, the Chinese restaurant Chuliuxiang Hubei Cuisine has made takeaways prosperous by waiving delivery fees and issuing coupons. The restaurant director Chen Ke said, “We cooperate with the'Panda Takeaway App', free delivery within 3 kilometers, diners can also use the $35 discount coupon of $5, such as double pepper tender chicken, ribs and lotus root soup and other dishes are very popular welcome."
Data map: On the evening of August 16, local time, a Chinese restaurant was selling take-out dishes on the streets of the community in Flushing, New York. As New York's economic activities resumed, local people's night activities gradually increased. Photo by China News Agency reporter Liao Pan
Delivering warm taste "Love Chinese Food" attracts popularity
Although facing tremendous pressure to survive, many Chinese restaurants have also prepared a free lunch box of love, which not only delivers Chinese flavors to the people whose lives are affected by the epidemic, but also attracts the long-lost hot business into Chinese restaurants.
Chinese fried chicken, mapo tofu, fish-flavored pork...The Chinese restaurant "Samba Soup" in Tokyo, Japan, once distributed free boxed lunches every day for one month. “The box lunch was made from 200 copies a day, then 500 copies, and finally 1,000 copies. 90% of the people who came to receive the lunch were locals and children who were not with their relatives," said the owner Mr. Li.
Since late July, the passenger flow of the "Sanba Decoction" during the noon period has gradually recovered, but it is still not comparable to that before the epidemic. Mr. Li is very optimistic about this, “Businessmen must be optimistic to make money. If they are dead every day, they will not come.” He said that if Japan enters the emergency declaration again, “Samba Tang” will continue to distribute free lunches.
"Love Chinese Food" activities are also carried out in Chinese restaurants in Spain, Italy, Brazil and other countries. Starting from July 20th, 3 Chinese restaurants in Barcelona, Spain, “Popular Restaurant”, “Good Luck” and “Meal and Gourmet” will provide more than 600 loving lunches every day for 4 consecutive weeks, which will be distributed to local overseas Chinese in difficulty, overseas students and the frontline of epidemic prevention and control. staff of.
Zhou Jianhong, president of the Qingtian Association of Barcelona, Spain, said that the rows of Chinese lunch boxes can attract pedestrians during the daily meal. The originally sluggish Chinese restaurant has also gained popularity due to lively activities, and the store has received significantly more takeaway orders. Up.
The Chinese restaurant in Barcelona distributes loving Chinese food to overseas Chinese. Photo courtesy of Zhejiang Overseas Chinese Federation Meal Promotion Association
Each surprises new technology to help boost the Chinese restaurant industry
"Table 13 is here, please eat slowly." Walking into the Dutch Chinese fast food chain BIG BREAD KITCHEN, a food delivery robot is working, delivering plates of Chinese dishes to the customer's table.
During the epidemic, various “contactless” services were sought after. Chen Sheng, the owner of BIG BREAD KITCHEN, spent more than 800 euros to purchase three robots, two of which were used for food delivery and table service, and the other greeted customers at the door.
“Guests place an order through the QR code on the table, and the employee will hand over the prepared food to the robot tray and enter the table number. The robot can automatically deliver and return the food, and it also has the function of talking with people.” Chen Sheng said, common in Chinese food In the sluggish situation, the robot attracts many customers, which can also reduce labor costs.
There are also Chinese restaurants that attract a lot of attention with the live broadcast of food. The chef Xian Nuoyang of the Chinese restaurant "Junzi Canteen" in New York will do a "food live broadcast" every Friday through the restaurant's social platform account, explaining the production process of the dishes, the way of serving dishes, and the historical origins behind them.
"In extraordinary times, we used live broadcast to make eating at home a cultural experience, and it also adds some color to life, which is welcomed by many diners." Xian Nuoyang said. (Finish)