- Costa del Sol.Alfonso de Hohenlohe: the prince 'olé olé' who made Marbella for the rich
The face that Jaime de Mora y Aragón had made up for it with his sympathy and sense of humor. Being born in a golden cradle in the Zurbano palace in Madrid as the son of the Marquis of Casa Riera gave him a private license to put himself in the world as a montera. And taking advantage of the fact that Pisuerga passes through Valladolid, since his sister Fabiola was going to be the queen consort of the Belgians, he began to make cash.
Jaime Peñafiel remembers: "He was very funny and he was a fantastic lively . He opened his house in Madrid to Jesús Hermida and me while Fabiola was announcing her wedding in Brussels. On the bedside table we discovered his sister's diary and took it with us in exchange for paying him. When Fabiola found out, she set up the de Dios. We had to return the diary. Jaime never forgave that . " Accustomed to surrounding himself with the bluest blood, the veteran journalist adds: "When Jaime went to Barajas, the Police had received orders from Franco not to let him fly.He had sold that he was going to appear at the Cathedral of Saint Gudula with an elephant. The poor man watched the wedding on a black and white television at a friend's house. "
The brothers quarreled until a year before Jaime's death since Fabiola went to visit him in Marbella when he was already ill. That wasn't Uncle Jimmy's only fight, as his associates affectionately called him. Hubertus , young son of Prince Alfonso de Hohenlohe and Ira von Fürstenberg, assures that " Jaime was very egocentric and entered into competition with my father. He wanted to be the other Alfonso, with his little beard, his mustache and he invented a look . My father I worked hard and he wasn't a hard worker. But they were close. "
He forgets for a moment that for years, Alfonso and Jimmy were without talking about money. The journalist José Luis Yagüe attests that "the prince was with water around his neck and had partnered with a Sevillian builder named Tulio Pina to build in Puente Romano. The land belonged to Alfonso. Jaime was always snooping and he was the one who introduced them both to Al Milani, who bought the farm. Jaime claimed a commission of 300 million pesetas for his participation in the sale and Alfonso and Tulio refused. From close friends they became enemies to the death. Shortly before Alfonso's death they returned to friendship. "
Without a doubt, he was a true dandy . It was always perfectly tiled. His monocle, his beard, the necklaces, the cane ... "He would sit in the corner of the Antonio restaurant with his wife -Margit Ohlson- and thousands of people would take pictures of him sitting on a throne. It was quite an event. The house Kodak should have subsidized him ", adds Yagüe.
In Marbella he had found the court that his sister had not given him. He became "Khashoggi secretary" -according to Peñafiel- and got him all the celebrities for the parties of the Saudi, who in the 80s was the richest man in the world, "since he had influence by being the brother of a queen", Peñafiel points out. Khashoggi represented tacky luxury.
We owe it to Jaime that Elizabeth Taylor and her then-boyfriend George Hamilton posed on the Saudi billionaire's yacht Nabila in the mid-1980s. Peñafiel takes advantage of the name of Dodi Al-Fayed's uncle (Lady Di's last boyfriend who also died in the Parisian accident) to comment that "Juan Carlos and Sofía went to Puerto Banús to see the yacht and came out full of gifts. Khashoggi had tremendous power."
The ex-husband of a well-known Spanish aristocrat confesses that "his source of income seems to be that he came from the Arabs, he was a very pro-Khashoggi man. He brought artists from Hollywood, but everything was very ostentatious. The glamor of Marbella was much simpler and with good taste. That was the luxury of outrage. "
He had so much nose that, after organizing a bullfighting festival in 1972 in the Nueva Andalucía bullring, he kept the profits. As reflected in the dictionary of the Royal Academy of History, Jaime said that "from what belongs to me I am going to give a gift to the poor of Marbella and the rest, to another poor man called Jaime de Mora." Genius and figure. On July 26, twenty-five years have passed since his death. He was 70 years old.
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