Chinanews, August 5th. With the development of the national economy and the improvement of national fitness awareness, more and more people have begun to participate in physical fitness activities. As the National Fitness Day is approaching on August 8, the mobile social platform Momo conducted a sample survey of nearly 10,000 netizens and released the "2020 Netizen Fitness Report." The report shows that due to the epidemic, 70% of netizens have further increased their fitness awareness; 61% of netizens exercise more than 3 times a week, and only 12% hardly exercise; 14.3% of netizens spend more than 1,000 yuan on fitness every month, of which 7% hardly exercise . In addition to strengthening the body, fitness is also seen by many netizens as a new way of socializing. Sixty percent of netizens like to share fitness content on social platforms, and 85% of netizens have a more favorable impression of people who exercise.
61% of Internet users exercise more than 3 times a week, 12% hardly exercise
This report by Momo shows that, because of the epidemic, 70% of netizens said that their fitness awareness has improved. 61% of netizens exercise more than 3 times a week, but 12% of netizens also said that they hardly exercise.
In terms of gender, male netizens are more active than female netizens. The proportion of exercising more than 3 times a week is 66.5%, while the proportion of female netizens is slightly lower at 47.8%.
From the perspective of age, the older netizens get more exercise frequency. The proportion of netizens who exercise more than 3 times a week among the post-95s is 46.9%, while the proportion of post-70s is as high as 73.9%, much higher than that of post-95s.
From a geographical point of view, the ten provinces and cities with the highest rise in fitness enthusiasm in the country are Hubei, Liaoning, Heilongjiang, Hebei, Shaanxi, Yunnan, Shanghai, Jiangsu, Chongqing and Sichuan. The proportion of Internet users who exercise more than 3 times a week is 69.7%, 69.3%, 67.8%, 67.3%, 67.2%, 65.4%, 64.2%, 63.6%, 61.5% and 61.5%. The least active provinces and cities in fitness are Guizhou, Jiangxi, Hunan, Beijing, Anhui, Heilongjiang, Guangxi, Sichuan, Hebei, and Inner Mongolia. The proportion of netizens who barely exercise is among the top ten in the country, 21.7%, 18.9%, and 18.7% respectively. , 16.0%, 15.3%, 15.3%, 15.1%, 14.1%, 14.0%, 13.6%.
Fitness will improve both the physical state and the mental state. According to a Momo survey, 85% of netizens have a more favorable impression of people who exercise and exercise. People who exercise more frequently are more likely to attract each other.
60% of netizens value physical fitness, men to be strong, women to be thin
In the post-epidemic era, the public has a deeper sense of the importance of improving immunity and maintaining good health, which has also become the motivation for many people to start fitness. According to the Momo report, strengthening the body and relieving stress are the main reasons for many netizens to exercise. The proportions are 59.2% and 44.3% respectively. Losing weight, gaining weight, gaining muscle, socializing, and following the fashion have also become the motivation for some people to exercise.
From the perspective of gender, men prefer fitness through fitness, while women prefer to lose weight through fitness.
From a geographical point of view, the ten provinces and cities that most hope to lose weight through fitness are Ningxia, Gansu, Qinghai, Liaoning, Shanxi, Jilin, Fujian, Shaanxi, Hainan, and Xinjiang, the proportions are 57.1%, 50.0%, 50.0%, and 50.0 respectively %, 46.7%, 46.2%, 45.8%, 45.6%, 45.5%, 43.9%. The ten provinces and cities that most hope to gain weight and muscle through fitness are Tianjin, Shaanxi, Liaoning, Jilin, Shandong, Xinjiang, Beijing, Guangdong, Shanxi and Zhejiang, with the proportions being 23.5%, 16.2%, 15.9%, 15.4%, and 14.7%. %, 14.6%, 14.6%, 13.9%, 13.3%, 13.3%.
Fitness becomes a new way of socializing, "double high" people love fitness and socializing
Bao Mingxiao, director of the China Sports Economic Research Center, said that sports are mainly a social platform. "No matter the gym, square dance, or sports competition, the biggest charm is social interaction." Through fitness activities, community clubs, and group courses , And the common topic of fitness, everyone can meet many different friends, improve personal social skills, and increase personal vision. The Momo report shows that nearly 40% of netizens exercise for social networking.
From the perspective of educational background and income, the proportion of "double high" people with high education and high income who use fitness to socialize is much higher than other netizens. 16.1% of netizens with a master’s degree or above use fitness for social networking, while that of netizens with a college degree is 7.5%; 12.4% of netizens with a monthly income of more than 20,000 yuan use fitness for social activities, while the proportion of netizens with a monthly income of less than 5,000 yuan Only 6.6%.
From an industry perspective, the three most popular industries for fitness for social purposes are the IT Internet, the financial industry, and cultural media.
From a geographical point of view, ten provinces and cities in Shanghai, Gansu, Guangxi, Jiangxi, Beijing, Tianjin, Zhejiang, Chongqing, Fujian, and Yunnan like to use fitness to socialize, the proportions are 16.7%, 15.6%, 14.0%, 13.5%, respectively. 11.8%, 11.8%, 11.2%, 10.6%, 10.2%, 9.9%.
60% of netizens like to share fitness and social networking, making 40% of netizens more active in fitness
According to the Momo report, 60% of netizens like to share sports and fitness-related content on social platforms, such as sports experience, healthy recipes, sports equipment, fitness clocking, and body show.
Although fitness is a personal matter, through social sharing, you will compete with each other unconsciously, and you will be more motivated by “comparison”. The Momo report shows that, in addition to the weight scale, which is the most motivational for people to exercise, social sharing will also make 40% of netizens more active in fitness. 14% of netizens regard social sharing as one of their exercise and fitness rituals.
The Momo survey found that people who exercise more frequently tend to exercise more often. 70.5% of netizens who exercise more than 3 times a week like to share fitness content on social platforms, while the proportion of netizens who hardly exercise is only 35.3%.
From a geographical point of view, the sports content that netizens like to share in different provinces and cities is different. People in Hainan love to show their body; people in Hubei love to sun sports equipment; Cantonese people love to sun healthy recipes; Gansu people love to sun running and clocking in; Jilin people love to share their sports experience.
14.3% of netizens spend more than 1,000 yuan on fitness every month, of which 7% hardly exercise
Regarding fitness expenses, a survey by Momo shows that 14.3% of netizens spend more than 1,000 yuan on fitness every month, but 7% of them hardly exercise. They are the most expensive body for fitness and the laziest stealing.
From the perspective of age, post-95s are the most willing to pay for fitness, but the proportion of hardly exercising is also the highest. The proportion of post-95 netizens who spend more than 2,000 yuan on fitness every month is 12.6%, and the proportion who barely exercises is as high as 22.1%; among the netizens born in the 1970s, the proportion of netizens who spend more than 2,000 yuan per month on fitness is 5.2%, but almost never exercise But only 6.0%.
From the perspective of education and income, netizens with higher education and income will spend more on fitness. Netizens with a master’s degree or above spend more than 2,000 yuan on fitness every month. 29.0% of netizens with a college degree and 6.3% have a college degree. . 31.1% of netizens with a monthly income of more than 20,000 yuan spend more than 2,000 yuan on fitness, while the proportion of netizens with a monthly income of less than 5,000 yuan is 4.4%.
From an industry perspective, college students, IT Internet, and financial industries like to pay for fitness. The proportion of monthly fitness spending over 2,000 yuan is 19.4%, 18.5%, and 14.5% respectively.
From a geographical point of view, Shanghai has the highest percentage of netizens who spend more than 2,000 yuan on fitness every month, ranking first in the country at 19.4%. Jilin, Hunan, Chongqing, Ningxia, Tianjin, Shaanxi, Liaoning, Zhejiang, and Guangdong also rank among the top ten in the country in terms of the proportion of netizens who spend more than 2,000 yuan on fitness every month.
Walking and running have become the hottest fitness program. Post-95s favorite square dance and fitness games
The Momo report shows that walking and running are netizens' favorite sports, and ball games, equipment, and swimming are also popular fitness methods. Interestingly, the square dance, which is most popular among the elderly, is also favored by the young. In terms of age, 9.2% of the post-95 generations love square dance, which is higher than 1.1% of the post-70s generation. At the same time, due to the epidemic, many online fitness games have also become new fitness choices for many netizens. According to a Momo report, 9.1% of post-95 Internet users like to use fitness games as a way of exercise, much higher than other age groups. (Liu Xinling)