The UAE government thanked the media and institutions in the country for the excellent coverage of the successful launch of the "Probe of Hope", as part of the Emirates project to explore Mars.
He continued, since the arrival of the "Probe of Hope" to Japan last April until 20 July 2020, the historic day of the launch of the probe, that is, for three months, more than 1.5 billion people have media coverage of the probe, locally, regionally and globally, reading, watching and interacting, in various languages, Through various media platforms.
This came during an extensive media meeting organized by the Emirates government media office with editors ’heads and directors in various paper and digital newspapers, media and electronic news sites, and television stations in the country, in addition to media office officials and press correspondents in a number of Arab and international media sites and platforms, and most prominent officials and editors Social networking sites, interactive pages, and a number of influential media and communicators.
The Minister of Cabinet Affairs, Muhammad Abdullah Al-Gergawi, addressed a speech in which he praised the efforts of the media, stressing that “the media apparatus in the UAE was at the level of the event that launched a new chapter in the history of the Emirates and the region.” He explained to the media: “We saw from you exceptional efforts and creative ideas. And great activity, and everyone offers additional miles to play its role in this history event, ”pointing out that“ such an event places the UAE in the global mindset in a different classification, a different position, and in a different club as well. ”
And he added that the scientific and societal movement created by the Emirates project to explore Mars through the "probe of hope" would not have achieved all this echo and this impact without the presence of a strong media movement, with the same amount of influence and effectiveness, and the ability to stimulate and inspire and mobilize the minds and hearts behind the strategic scientific project is the largest Emirati and Arab. The launch of the "Probe of Hope", within the Emirates project to explore Mars, as the first Arab mission to space, formed an exceptional event, leading the regional "Trends" through various social media channels, which turned into the largest communication dialogue of its kind, which witnessed the interaction of hundreds of thousands of Followers, and were the focus of attention of the Arab and international media, and the media coverage of the "Probe of Hope" was comprehensive.
The comprehensive media coverage of the "Probe of Hope" in the local media, during two weeks, occupied more than 60% of the local media content in the various media, paper, digital and visual media outlets and social media, with the growing size of the acquisition in terms of media space or community interaction, to reach Over 75% in the pre-launch week, as social media and interactive digital platforms accounted for the largest share of coverage, follow-up, and interaction.
Interacting on "social media" platforms
On the level of interaction on social media platforms, which form the basis of modern digital media, the videos whose content was developed by the most prominent stars, inspirers and influencers in the Arab world and the world, as part of the inspiring motivational campaign for the Emirati “Probe of Hope” trip to Mars, took place during the months The last three before the launch of the probe, more than 680 million views and interactions, via "YouTube", "Instagram", "Facebook" and "Twitter", around the world, more than half of this number was in the last two weeks before the launch of the probe , And the first 12 hours of launch.
The launch of the "Probe of Hope" was an exceptional event, leading the regional "Trends" through various social media channels.